Austin Community College (ACC)
Business Profile
Core Value Proposition
Austin Community College provides an education that leads to a skill, a degree, or a transfer path to a four-year college.
Target Customer
Prospective and current students seeking certificates, degrees, or university transfer; adult learners; high school students (through Dual Credit); continuing education participants; veterans and active-duty military; families seeking resources
Key Differentiator
Offers both on-campus and online learning through ACC Online across multiple campuses with low-cost tuition, financial aid options, and a wide range of programs (including Continuing Education, Adult Education, Dual Credit, and Bachelor's Degrees at ACC). Includes resources such as Free Tuition programs and affordability initiatives.
Implementation Timeline
Not specified
Pain Points
- 1High cost of college and the need for affordable tuition
- 2Need for flexible learning options (online and on-campus) to fit diverse schedules
- 3Need for financial aid, scholarships, and payment options
- 4Desire for clear transfer pathways to four-year institutions and advising support
Key Features
- 1ACC Online – online learning option
- 210 areas of study (e.g., Arts, Digital Media, and Communications; Business; Computer Science & IT; Health Sciences; Education; etc.)
- 3Dual Credit (High School Programs) – college credit for high school students
- 4Adult Education and English Language Programs
- 5Continuing Education and Noncredit offerings
- 6Bachelor's Degrees at ACC
- 7Study Abroad opportunities
- 8Financial aid resources, scholarships, and affordability programs (e.g., The Affordability Scholarship; Low-Cost/No-Cost Textbooks; Payment Plans)
Target Customer Industries
Decision Makers
- 1Chancellor
Client Results
- 1Students obtain a skill, a degree, or a transfer path to a four-year college
- 2Access to financial aid, scholarships, and affordability options
- 3Opportunity to study online or on multiple campuses
- 4Preparation for high school equivalency or English language programs; pathways to professional and academic programs
Competitive Advantages
- 1Low-cost and stable tuition
- 2Extensive campus network plus ACC Online for remote learning
- 3Wide range of programs including Career & Technical Training, Continuing Education, and Dual Credit
- 4Support resources (financial aid, scholarships, Veterans resources, advising, and career services)
- 5Study abroad opportunities and transfer pathways to four-year institutions
Key Benefits
Additional Product Information
Product Description
A community college offering certificate programs, associate degrees, bachelor’s degrees, noncredit/continuing education, online and on-campus classes, and transfer pathways to four-year institutions.
Target Market
Students of all levels (high school students via Dual Credit, recent graduates, adult learners, working professionals, veterans, and families seeking educational resources and financial aid)
Unique Value Proposition
Accessible, affordable, and flexible higher education with online and on-campus options, multiple campuses, a broad range of programs, and strong pathways to degrees or transfer, plus extensive affordability and support programs.
Technical Requirements
Not specified
Pricing Model
Tuition-based with affordability initiatives (e.g., The Affordability Scholarship, Low-Cost/No-Cost Textbooks, Payment Plans); some programs advertise 'Free Tuition' opportunities for eligible students
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