Backpacker Magazine (Backpacker.com)
Business Profile
Core Value Proposition
Backpacker Magazine provides expert guidance for backpacking, including trail guides, gear reviews, backcountry skills.
Target Customer
Hikers and backpackers seeking trail guides, gear reviews, skills training, and trip planning content.
Key Differentiator
Powered by Outside and part of Outside's network; offers a long-running, dedicated backpacking focus with a mix of gear, trips, skills, and story coverage.
Implementation Timeline
Immediate digital access upon subscription or visit; ongoing value as new content is published.
Pain Points
- 1Finding reliable, backpacking-specific gear information and reviews
- 2Accessing practical backcountry skills and safety guidance
- 3Planning and seeking inspiration for trips and adventures
Key Features
- 1Trail guides and hiking/trip planning content
- 2Gear reviews and gear guides
- 3Backcountry skills and survival content
- 4Trips, stories, and how-to content
- 5Outside+ and Outside ecosystem integration
Target Customer Industries
Decision Makers
- 1Advertising Manager
- 2Marketing Director
- 3Brand Partnerships Manager
Client Results
- 1Increased reader engagement with backpacking content
- 2Broader reach for outdoor gear advertisers among backpackers
- 3Access to curated, expert backpacking information for planning trips
Competitive Advantages
- 1Specialized, long-standing focus on backpacking
- 2Trusted by outdoor enthusiasts
- 3Integration with Outside and Outside+ ecosystem for exclusive content
Key Benefits
Additional Product Information
Product Description
Backpacker provides trail guides, gear reviews, backcountry skills content and more for backpackers; published as Backpacker Magazine and online at Backpacker.com, Powered by Outside.
Target Market
Outdoor enthusiasts, hikers, backpackers seeking gear advice, trip ideas, and skills guidance
Unique Value Proposition
A dedicated backpacking-focused publication with broad coverage across gear, trails, and survival, backed by the Outside network and Outside+ ecosystem
Technical Requirements
Digital access via Backpacker.com; Outside+ subscription available for exclusive content.
Pricing Model
Pricing not specified in content; Outside+ offers access to exclusive content (pricing not disclosed).
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