Comscore
Business Profile
Core Value Proposition
Comscore provides a trusted currency for planning, transacting, and evaluating media across platforms.
Target Customer
Media buyers, advertisers, and marketers who need cross-platform media measurement and evaluation.
Key Differentiator
Comscore offers a comprehensive, deduplicated view of media consumption across traditional, digital, and social platforms.
Implementation Timeline
Customers can see value as soon as they integrate Comscore's measurement tools into their media planning and analysis processes.
Pain Points
- 1Inability to measure media impact across multiple platforms
- 2Challenges in achieving precision targeting in programmatic advertising
- 3Need for actionable insights from cross-platform media consumption data
Key Features
- 1Cross-platform media measurement and evaluation
- 2Programmatic targeting with Proximic by Comscore
- 3Campaign ratings across TV, CTV, desktop, and mobile
- 4Consumer insights from social media landscapes
- 5Multi-platform video and digital content measurement
Target Customer Industries
Decision Makers
- 1Media Buyer
- 2Advertising Manager
- 3Marketing Director
Client Results
- 1Increased precision in targeting cross-platform audiences
- 2Improved campaign effectiveness and ROI
- 3Enhanced decision-making with comprehensive media insights
Competitive Advantages
- 1Ability to measure and evaluate advertising across all platforms
- 2Comprehensive insights into consumer media consumption behaviors
- 3Robust programmatic targeting capabilities
Key Benefits
Case Studies & Success Stories
Comscore and The Trade Desk Enable Precision CTV Campaigns
Achieved greater targeting accuracy with ID-Free Predictive Audiences.
Comscore Helps FlexPoint Drive 23% Incremental CTV Reach for Congressional Campaign
Improved reach and campaign precision for political advertising.
Additional Product Information
Product Description
Comscore is a trusted currency for planning, transacting, and evaluating media across platforms.
Target Market
Media and advertising sectors needing cross-platform audience insights.
Unique Value Proposition
Provides a unified view of media consumption and consumer intelligence across multiple platforms.
Technical Requirements
No specific technical requirements noted.
Pricing Model
Information about pricing is not available.
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