Baymard Institute

Business Profile

Core Value Proposition

Baymard Institute provides research-backed UX insights and expert-led audits to help businesses enhance their e-commerce user experience.

Target Customer

UX professionals, agencies, researchers, UX designers, and digital teams in large organizations, including Fortune 500 e-commerce companies.

Key Differentiator

Baymard offers a vast library of UX research insights based on 150,000+ hours of user testing, providing evidence-driven outcomes and industry-specific guidelines.

Implementation Timeline

Immediate access to insights and guidelines; significant UX improvements can be seen after implementing audit recommendations.

Pain Points

1Difficulty in identifying and prioritizing UX improvements.
2Need for evidence-based design decisions.
3Lack of industry-specific UX insights.

Key Features

1UX-Ray 2.0: Automatic UX analysis for e-commerce sites.
2UX Benchmarking: Measure and compare UX performance against industry leaders.
3Personalized research and UX certification.
4Comprehensive UX audit services.
5Access to 200,000+ structured UX design examples.

Target Customer Industries

Decision Makers

1UX Research Manager
2Digital Merchandising Manager
3Director of E-commerce
4Product Design Manager
5User Experience Director

Client Results

1Improved UX performance and ROI.
2Increased checkout conversion rates.
3Enhanced customer experience.

Competitive Advantages

1Extensive UX research database.
2Industry-specific insights and guidelines.
3Evidence-driven UX recommendations.

Key Benefits

1Transform opinion-based discussions into evidence-driven outcomes.

2Save time on internal testing with ready-made insights.

3Benchmark and optimize UX performance.

Case Studies & Success Stories

Levi Strauss & Co.

Case #1

Baymard's UX research helped Levi Strauss & Co. enhance their UX strategy, making it easier to make evidence-driven design decisions.

Google Shopping

Case #2

Baymard's audit was well received internally at Google Shopping, creating excitement around implementing the shared ideas.

Office Depot

Case #3

Baymard's resources helped Office Depot improve customer experience by applying best practices to their sites.

CVS Health

Case #4

Baymard's UX audit provided actionable insights that were valuable for CVS Health's digital merchandising strategy.

Additional Product Information

Product Description

Provides comprehensive UX research and expert-led audits to improve e-commerce user experience.

Target Market

E-commerce companies and UX teams looking to enhance their user experience.

Unique Value Proposition

Baymard delivers actionable UX guidance tailored to specific industries, backed by a massive database of user testing insights.

Technical Requirements

None specifically noted.

Pricing Model

Subscription-based access to research insights and audit services, with a free sign-up option for limited access.

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