AE.com (American Eagle Outfitters online store)

Business Profile

Core Value Proposition

[AE.com (American Eagle Outfitters online store)] provides online shopping for American Eagle and Aerie apparel, accessories and collections including jeans, tops, loungewear, activewear, underwear and more.

Target Customer

Men and Women shoppers seeking casual apparel and accessories; with a dedicated focus on women for Aerie (bras, undies, leggings, activewear, intimates) and broad offerings for both genders via American Eagle.

Key Differentiator

Inclusive, body-positive positioning (AerieREAL) combined with a wide range of exclusive and branded collections (AE, Aerie, AE77 Premium Denim, NFL/Collegiate/Grinch/Snoopy Shop) and strong loyalty/financial incentives (Real Rewards, Real Rewards Credit Card) delivered via an omnichannel online platform.

Implementation Timeline

Not specified in the provided content.

Pain Points

1Need affordable, sale-priced fashion options (e.g., under $15, under $39, 70% off clearance).
2Desire for a seamless, loyalty-driven shopping experience with perks and easy financing.
3Preference for inclusive sizing and body-positive branding (AerieREAL) alongside on-trend essentials.

Key Features

1Online storefronts for AE and Aerie with extensive product categories (Jeans, Tops, Bottoms, Dresses, Loungewear, Activewear, Underwear, Bras, Swim, Shoes, Accessories).
2Promotions, sale sections and clearance (e.g., 70% Off Clearance; 25% Off Sweatshirts, Sweaters & Jeans).
3Loyalty and financing options (Real Rewards program; Real Rewards Credit Cards with benefits like extra discounts).
4Mobile app accessibility and features (Shop & get exclusive deals; Store Locator; Track Order; Book a Stylist Appointment).
5Brand collaborations and exclusive collections (AE x Travis Kelce, NFL Collection, The Halloween Shop, The Snoopy & Friends Shop, The Grinch Shop, Sydney Sweeney's Picks).
6Delivery perks and services (Shoprunner: Free Two Day Shipping).
7Dedicated sections for Aerie (Bras, Undies, Leggings, Activewear, Pajamas, Real Me® line) with inclusive messaging and real-life campaigns.

Target Customer Industries

Decision Makers

1VP of Merchandising
2Director of E-commerce
3Chief Marketing Officer
4Head of Digital Commerce

Client Results

1Loyalty-driven engagement and repeat purchases supported by Real Rewards and credit-card promotions.
2Increased potential for sales through promotions (e.g., under-$15/under-$39 pricing, promo events).
3Enhanced customer reach and value through exclusive collections and seasonal campaigns.

Competitive Advantages

1Strong brand positioning with AerieREAL messaging and body-positivity.
2Comprehensive loyalty and financing options (Real Rewards; first-purchase discount with Real Rewards Credit Card).
3Wide product assortment across two major brands (AE and Aerie) plus exclusive collections and collaborations.
4Shopping perks like free two-day shipping via Shoprunner and a variety of sale/clearance options.

Key Benefits

1One-stop online shopping for AE and Aerie products.

2Access to promotions, discounts and clearance events.

3Loyalty rewards and credit card perks to drive repeat purchases.

4Fast shipping options and mobile app accessibility for convenience.

5Exclusive collections and branded collaborations.

Additional Product Information

Product Description

Online retail platform offering men's and women's clothing, jeans, tops, bottoms, dresses, loungewear, activewear, underwear, bras, swimwear, accessories and branded collections from American Eagle and Aerie.

Target Market

Consumers seeking casual, everyday fashion and lifestyle apparel; including men and women for AE, with a dedicated women's intimates and lifestyle focus for Aerie.

Unique Value Proposition

A combined online destination delivering inclusive sizing, body-positive branding, exclusive fashion collections, and a compelling loyalty/financing ecosystem across AE and Aerie.

Technical Requirements

Not specified in the provided content; mentions of a mobile app and online storefront imply standard web/mobile shopping capabilities.

Pricing Model

Pricing includes sale and promotion pricing (e.g., under $15, under $39, 70% off clearance; 25% off certain items) but no fixed pricing model is detailed.

Companies Solving Similar Problems

Based on matching: problems solved, target roles, key features, industries

The HubSpot Customer Platform

HubSpot provides an all-in-one AI-powered platform for marketing, sales, and customer service, enabling businesses to efficiently manage customer interactions and drive growth.

E-commerce

Technology

Gartner Business Insights, Strategies & Trends

Gartner provides strategic business insights and actionable guidance for executives and business leaders across various industries.

Education

Financial Services

Commerce Media Platform

Criteo provides a Commerce Media Platform that helps activate the world's largest set of commerce data to bring richer experiences to consumers.

Retail

Beauty

Baymard Institute

Baymard Institute provides research-backed UX insights and expert-led audits to help businesses enhance their e-commerce user experience.

Retail

E-commerce

DataReportal

DataReportal provides comprehensive global digital insights through thousands of free reports to help users understand online behaviors worldwide.

Technology

E-commerce

Jasper

Jasper provides an AI platform that unifies the brand experience, accelerates content velocity, and automates marketing processes at scale.

Technology

E-commerce

Get More Profiles Like This

Join 2,000+ professionals getting weekly sales intelligence updates from GoAgentic

No spam, unsubscribe anytime

AI-Powered Analysis

Create Your Own Business Profile

Get instant competitive intelligence for any company with our AI-powered Business Profile Generator. Used by 2,000+ professionals.

2,000+ users

4.9/5 rating