BC Lodging and Campgrounds Association

Business Profile

Core Value Proposition

BC Lodging and Campgrounds Association provides support and advocacy for independently owned and operated lodging, campgrounds, and RV parks in British Columbia.

Target Customer

Owners and operators of small and mid-size lodging, campground, and RV park businesses in British Columbia.

Key Differentiator

BC Lodging and Campgrounds Association is a not-for-profit trade association that offers a combination of consumer marketing, industry advocacy, and member benefits tailored specifically to the lodging and campground industry in British Columbia.

Implementation Timeline

Members can immediately benefit from marketing and purchasing discounts upon joining.

Pain Points

1Need for consumer marketing and promotions for small and mid-size lodging businesses.
2Requirement for group purchasing discounts from industry suppliers.
3Assistance with regulatory concerns and advocacy with government levels.

Key Features

1Consumer marketing and promotions through online and print channels.
2Negotiation of group purchasing discounts with industry suppliers.
3Cooperation with other industry associations for regulatory advocacy.
4Encouragement of service excellence and education in hospitality.
5Commissioning primary market research and promoting good business practices.

Target Customer Industries

Decision Makers

1General Manager
2Managing Partner
3CEO
4Development Manager
5Regional Manager

Client Results

1Enhanced consumer visibility and marketing reach for member businesses.
2Access to industry discounts and resources.
3Improved regulatory conditions for the lodging and campground sectors.

Competitive Advantages

1Long-standing history and reputation since 1944.
2Comprehensive support tailored for independent lodging and campground businesses.
3Strong advocacy presence as a member of the Canadian Camping and RV Association.

Key Benefits

1Increased marketing exposure and consumer engagement.

2Access to cost-saving group purchasing programs.

3Regulatory support and industry advocacy.

Additional Product Information

Product Description

A trade association that supports the interests of independently owned and operated lodging, campgrounds, and RV parks in British Columbia through marketing, advocacy, and member benefits.

Target Market

Independently owned and operated lodging, campgrounds, and RV parks in British Columbia.

Unique Value Proposition

Specialized support and advocacy for small and mid-sized tourism businesses in the lodging and campground sectors.

Technical Requirements

No specific technical requirements noted.

Pricing Model

Membership-based model, specific pricing details not provided.

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