Skift Pro
Business Profile
Core Value Proposition
Skift Pro provides daily news membership service delivering in-depth travel industry reporting, exclusive interviews, and breaking news to help travel executives stay ahead.
Target Customer
Travel industry executives and professionals seeking daily news, analysis, and decision-ready insights (e.g., airline, hotel, travel tech, and meeting/event professionals).
Key Differentiator
Combines a dedicated suite of travel-focused products and brands (Skift Pro, Skift Advisory, Skift Meetings, Skift Research, Skift Live, Skift Exec Search, SkiftX) with curated events (Skift Global Forum, Skift Transatlantic Summit, Skift Aviation Forum) and specialized industry coverage—all under one ecosystem.
Implementation Timeline
Value appears immediately upon subscribing to Skift Pro and ongoing through continued access to reports, newsletters, and events.
Pain Points
- 1Need for timely, reliable travel industry news and insights to inform strategic decisions.
- 2Difficulty accessing deep, exclusive interviews and in-depth reporting across airlines, hotels, and travel tech.
- 3Desire for integrated research, events, and executive search resources tailored to travel industry professionals.
Key Features
- 1Daily news membership service with in-depth reporting and exclusive interviews (Skift Pro).
- 2Specialized products for travel industries: Skift Advisory, Skift Research, Skift Meetings, Skift Exec Search, Skift Live, Skift Airlines Weekly, Daily Lodging Report.
- 3Industry-focused reports and insights (e.g., State of Travel, State of Hospitality Tech) and access to event content.
- 4Brand studio and marketing services via SkiftX.
- 5Global travel industry events and forums (Skift Global Forum, Skift Transatlantic Summit, Skift Aviation Forum, Skift Global Forum East).
Target Customer Industries
Decision Makers
- 1CEO
- 2Founder
- 3Co-Founder
- 4President
- 5Chairman
- 6Chairwoman
- 7General Manager
- 8Head of Travel
- 9Chief Strategy Officer
- 10Managing Partner
- 11Head of Hospitality Investments
- 12Head of Travel
- 13Executive/Ministerial roles related to tourism (e.g., Minister of Tourism)
- 14Head of Corporate Travel
- 15Director
Client Results
- 1Not explicitly quantified in the provided content.
- 2Access to industry-focused news, analysis, and research designed to inform business decisions.
Competitive Advantages
- 1Specialized, travel-focused coverage across airlines, hotels, tourism, startups, and business travel.
- 2Integrated ecosystem of products (news, research, advisory, events, executive search, meetings) within one platform.
- 3Access to exclusive interviews, in-depth reporting, and curated industry insights.
- 4Active engagement through industry events and high-profile speaker lineups.
Key Benefits
Additional Product Information
Product Description
Skift Pro is Skift’s daily news membership service offering in-depth reporting, exclusive interviews, and breaking travel industry news to help executives make informed decisions.
Target Market
Travel industry professionals and organizations (airlines, hotels, travel tech companies, destinations, and event organizers) seeking timely insights and strategic guidance.
Unique Value Proposition
A comprehensive, ecosystem-based media and insights platform tailored to the travel industry, combining daily news, research, advisory services, executive search, events, and branded content to keep leaders ahead in a fast-moving sector.
Technical Requirements
Not specified in the content.
Pricing Model
Subscription-based access (Skift Pro); exact pricing not disclosed in the content.
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