Binghamton University
Business Profile
Core Value Proposition
Binghamton University provides a broad, interdisciplinary education with an international perspective and one of the most vibrant research programs in the nation.
Target Customer
Prospective undergraduate and graduate students (domestic and international), current students, alumni, parents & families, and faculty & staff.
Key Differentiator
A premier public university in the Northeast with a global focus, recognized for international education innovation (seven national awards) and robust research infrastructure (Center of Excellence/S3IP, Smart Energy Building), plus a large, active campus life and strong employer connections.
Implementation Timeline
Not explicitly specified in the content; some programs offer accelerated pathways (e.g., 5-year degree options), but general time-to-value is not detailed.
Pain Points
- 1Need for a high-quality public university education with strong research opportunities and global exposure.
- 2Affordability and value in higher education, including reasonable tuition and financial aid options.
- 3Clear pathways to career success and internships with a wide network of employers.
Key Features
- 1Over 130 undergraduate programs and 150+ graduate programs
- 2Honors programs in nearly every major and accelerated 5-year degree options
- 3Global focus with international programs and seven national awards for innovation in international education
- 4Research-focused facilities including the Center of Excellence (S3IP) and the Smart Energy Building
- 5Vibrant campus life with 450+ student clubs, NCAA Division I athletics, and a large alumni network
Target Customer Industries
Decision Makers
- 1Provost
Client Results
- 1Freshmen retention rate of 91.7%
- 2More than 1,800 employers actively recruit Binghamton students
- 3Graduates reported higher starting salaries: $72,438 vs. national average $55,260 (class of 2022 data)
Competitive Advantages
- 1Public university with a strong Northeast reputation and broad access to rigorous education
- 2Global perspective and international education awards
- 3Robust employer network and favorable graduate outcomes
- 4Extensive on-campus resources and research facilities (Center of Excellence, S3IP, Smart Energy Building)
- 5Active campus culture with extensive clubs and athletic programs
Key Benefits
Case Studies & Success Stories
Their Stories Started with Binghamton
Graduates are successful leaders and professionals; alumni networks open doors to careers and opportunities beyond campus.
Additional Product Information
Product Description
A public research university within the SUNY system offering 130+ undergraduate and 150+ graduate programs, with a global perspective, strong research programs, and extensive campus life.
Target Market
Prospective and current students (undergraduate and graduate), international students, parents & families, alumni, and university faculty & staff.
Unique Value Proposition
A globally oriented public university in the Northeast that combines rigorous academics, award-winning international education, robust research infrastructure, and a strong path to career success through extensive employer connections and an engaged alumni network.
Technical Requirements
Not specified
Pricing Model
Not specified
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