Birmingham City University (BCU)

Business Profile

Core Value Proposition

Birmingham City University provides practice-based learning across a wide range of courses with international opportunities and a strong focus on employability.

Target Customer

{"Prospective students (undergraduate and postgraduate, including international students)","Businesses and organisations seeking education, training, and research collaboration","Public and third-sector partners"}

Key Differentiator

Practice-based learning, significant investment in industry-standard facilities (£500m), strong emphasis on employability and social mobility, and international opportunities including study abroad and across campuses.

Implementation Timeline

Not specified in the content

Pain Points

1Need for practical, industry-connected higher education that improves graduate employability
2Access to scholarships and financial support to reduce barriers to studying
3Need for international exposure and study opportunities

Key Features

1Wide range of courses with practice-based learning
2International opportunities and study abroad options
3BCU Boost financial support package
4Industry collaborations (Knowledge Transfer Partnerships, Consultancy, Innovation Services)
5Gold TEF 2023 and recognition for work experience in the West Midlands

Target Customer Industries

Decision Makers

1Director
2Chancellor

Client Results

1Gold for student experience (TEF, 2023)
28th in England for social mobility (HEPI, 2024)
3£500m invested in industry-standard facilities
4Best for work experience in the West Midlands

Competitive Advantages

1Practice-based, industry-relevant learning
2Strong employability outcomes and work experience support
3Large, diverse student body with international reach
4Significant investment in facilities and resources
5Recognition for social mobility and student experience

Key Benefits

1Practice-based learning across wide range of subjects

2Strong employability and work experience support

3International study opportunities and global student community

4Financial and accommodation support (BCU Boost, scholarships, accommodation options)

5Access to industry collaborations (KTP, Consultancy, Innovation services)

Case Studies & Success Stories

World Craft City status celebration at BCU’s School of Jewellery

Case #1

BCU hosted a event celebrating Birmingham's designation as a World Craft City for Jewellery, highlighting the School of Jewellery

Additional Product Information

Product Description

A large and diverse university set in the heart of Birmingham with a focus on practice-based learning.

Target Market

Prospective students (domestic and international), international partners and businesses seeking collaboration, and organisations seeking graduate talent and training.

Unique Value Proposition

BCU combines practice-based learning with international opportunities, industry collaborations, and strong employability outcomes supported by significant facilities investment and scholarships.

Technical Requirements

Not specified

Pricing Model

Not disclosed

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