Bitly Connections Platform
Business Profile
Core Value Proposition
Bitly Connections Platform provides short URLs, QR Codes, and landing pages to engage your audience and connect them to the right information.
Target Customer
Marketing teams, brand managers, and digital teams responsible for customer communications and campaigns across various industries.
Key Differentiator
All-in-one platform that combines URL shortening, QR Code generation, and no-code landing pages with analytics and integrations in a single unified product.
Implementation Timeline
No-code landing pages can be created in minutes; immediate start with a free plan and signup; no credit card required.
Pain Points
- 1Difficulty measuring performance of links and QR Codes across campaigns without unified analytics
- 2Fragmented tools for creating and managing short links, QR Codes, and landing pages
- 3Need for branded, customizable, scalable digital touchpoints without coding
Key Features
- 1URL Shortener with branded/custom domains and analytics
- 2QR Code Generator with dynamic QR Codes and customization
- 3No-code Landing Pages (Bitly Pages) for mobile-optimized campaigns
- 4Branded Links and Link-in-bio capabilities
- 5UTM Campaign tracking and comprehensive analytics
- 6Integrations with 800+ apps and an API
Target Customer Industries
Decision Makers
- 1Marketing Lead
- 2Chief Information Officer
Client Results
- 1600K+ global paying customers
- 2256M Links & QR Codes created monthly
- 310B Connections (clicks & scans) monthly
Competitive Advantages
- 1All-in-one platform for links, QR Codes, and landing pages reduces tool sprawl
- 2No-code landing pages enable rapid campaign deployment
- 3Brandable, customizable links and QR Codes
- 4Rich analytics, dynamic QR Codes, and UTM tracking
- 5Extensive integrations (800+ apps) and API access; no credit card required to start
Key Benefits
Case Studies & Success Stories
Smalls – Marketing Lead endorses Bitly for QR Codes
Marketing Lead at Smalls said the team would choose Bitly for generating QR Codes, highlighting a strong consensus to use Bitly.
Koozie Group – CIO demonstrates secure, streamlined customer experience
Chief Information Officer at Koozie Group described using Bitly’s encrypted short link to let customers view orders without logging in, improving user experience and security.
Additional Product Information
Product Description
Bitly’s platform combines URL shortening, QR Code generation, and no-code landing pages with analytics, branding, and integrations to help marketers build, edit, and track digital touchpoints.
Target Market
Businesses and brands needing trackable, branded links, QR campaigns, and landing pages across industries including Retail, CPG, Hospitality, Media & Entertainment, Healthcare, Education, and Technology.
Unique Value Proposition
An all-in-one solution that unifies link management, QR Codes, and no-code landing pages with robust analytics and integrations.
Technical Requirements
No coding required for landing pages; API and documentation available; 800+ app integrations; supports UTM campaigns; no credit card required to start.
Pricing Model
Free plan available: 5 short links per month; 3 custom back-halves per month; 2 QR Codes per month; unlimited link clicks; unlimited QR Code scans; QR Code customizations; signup required.
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