Blinkist

Business Profile

Core Value Proposition

Blinkist provides key insights from top nonfiction books in a made-for-mobile format, enabling learning anytime, anywhere.

Target Customer

Individuals looking for personal development, lifelong learners, business professionals, and organizations aiming to upskill their teams.

Key Differentiator

Blinkist's key differentiator is its ability to condense nonfiction books into 15-minute summaries, available in both text and audio formats, along with expert-led guides and interactive tools.

Implementation Timeline

Customers can quickly implement and start seeing value from Blinkist within minutes as it is mobile-friendly and easy to use.

Pain Points

1Lack of time to read full nonfiction books
2Need for continuous personal and professional development
3Desire for accessible and mobile-friendly learning solutions

Key Features

1Over 7,500 book summaries available
2Audio versions for each summary
3Personalized recommendations and learning pathways
4Expert-led group coaching and social learning
5Integration with CarPlay and Android Auto

Target Customer Industries

Decision Makers

1Senior Account Manager
2Managing Editor
3Senior Talent Development Partner
4Senior Talent Development Manager
5Director of Joining Amazon Services

Client Results

13x higher engagement in learning programs
291% of learners build better habits
340-50% monthly engagement with learning content

Competitive Advantages

1Mobile-first approach making it accessible anywhere
2High-quality summaries curated by experts
3Proven engagement and behavior change outcomes
4Personalized learning pathways and group coaching

Key Benefits

1Time-efficient learning with 15-minute summaries

2Access to a vast library of nonfiction topics

3Flexibility with audio and offline access

4Improved personal and professional skills

Case Studies & Success Stories

Leadership Idea Acquaintance

Case #1

Juan Guzman Martinez, Senior Account Manager, praised the use of Blinkist for getting acquainted with leadership ideas quickly.

Skill Application and Feedback Improvement

Case #2

Jitka Foralova, Senior Talent Development Partner, noted that employees are actively applying key skills learned through Blinkist to improve feedback across the company.

Additional Product Information

Product Description

Blinkist offers summaries of nonfiction books, providing key insights in a mobile-friendly format for personal and professional growth.

Target Market

Individuals and organizations seeking efficient and accessible learning solutions.

Unique Value Proposition

Blinkist condenses the key insights from nonfiction books into 15-minute summaries available across various devices, enhancing learning flexibility and accessibility.

Technical Requirements

Compatible with iOS, Android, desktop web browsers, and integrates with CarPlay and Android Auto.

Pricing Model

Offers a Basic plan with limited access and a Premium plan with full library access, personalized recommendations, and additional features. Business plans are available for teams, with pricing based on the number of users.

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