Bluesky

Business Profile

Core Value Proposition

Bluesky provides an open, decentralized social network built on the AT Protocol that emphasizes user control over feeds and moderation, an open developer ecosystem, and cross-platform identity across the social internet.

Target Customer

General social media users seeking an open and interoperable platform; developers building apps on the AT Protocol; communities interested in configurable moderation and open APIs.

Key Differentiator

Open, federated social network that preserves identity and data across servers, supports millions of users with programmable feeds, and aims to be

Implementation Timeline

Not specified on the provided pages

Pain Points

1Consolidation of power by a few large social media companies
2Difficulty moving identities and data when leaving a platform (data portability)
3Limited, centralized moderation controls and lack of interoperability between apps
4Server-specific experiences that can fragment the global conversation

Key Features

1AT Protocol: open-source toolkit for building social apps and interoperable networks
2Account portability and global feed access across federated servers
3Composable/modular moderation (block/mute lists; content labeling; open moderation tools coming soon)
4Algorithmic feeds with user-careful customization (not tied to a single server)
5Public APIs for developers to build bots, clients, custom feeds, and more
6Starter kits and tooling to launch with millions of users

Target Customer Industries

1Technology
2Media

Decision Makers

1CEO
2Technical Advisor

Client Results

1Over 30 million Bluesky users as of January 2025

Competitive Advantages

1Open, federated protocol (AT Protocol) enabling interoperability across servers and apps
2Account portability: move hosting without losing identity, followers, or posts
3Composable feeds: feeds not restricted to a single server and many feed options (over 40,000 algorithmic feeds mentioned in context)
4Open developer ecosystem with public APIs and documentation to prevent vendor lock-in

Key Benefits

1User control over timeline and moderation

2Interoperability across the social internet with a single Bluesky identity

3Open APIs for building bots, clients, and custom feeds

4Strong emphasis on openness and a healthy developer ecosystem

Additional Product Information

Product Description

Bluesky is a social app built on the AT Protocol, described as an open, decentralized social network intended to be community-driven, open to developers, and capable of interoperating with other Bluesky-enabled platforms.

Target Market

General consumers of social media and developers building on the AT Protocol

Unique Value Proposition

An open, portable, federated social network that lets users keep their identity and data across platforms, while enabling a thriving developer ecosystem and modular moderation tools.

Technical Requirements

AT Protocol; open-source infrastructure; access to Bluesky public APIs; potential integration with moderation and developer tooling (e.g., Ozone-based moderation tooling referenced in blog history)

Pricing Model

Not disclosed on the provided pages

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