Bluesky
Business Profile
Core Value Proposition
Bluesky provides an open, decentralized social network built on the AT Protocol that emphasizes user control over feeds and moderation, an open developer ecosystem, and cross-platform identity across the social internet.
Target Customer
General social media users seeking an open and interoperable platform; developers building apps on the AT Protocol; communities interested in configurable moderation and open APIs.
Key Differentiator
Open, federated social network that preserves identity and data across servers, supports millions of users with programmable feeds, and aims to be
Implementation Timeline
Not specified on the provided pages
Pain Points
- 1Consolidation of power by a few large social media companies
- 2Difficulty moving identities and data when leaving a platform (data portability)
- 3Limited, centralized moderation controls and lack of interoperability between apps
- 4Server-specific experiences that can fragment the global conversation
Key Features
- 1AT Protocol: open-source toolkit for building social apps and interoperable networks
- 2Account portability and global feed access across federated servers
- 3Composable/modular moderation (block/mute lists; content labeling; open moderation tools coming soon)
- 4Algorithmic feeds with user-careful customization (not tied to a single server)
- 5Public APIs for developers to build bots, clients, custom feeds, and more
- 6Starter kits and tooling to launch with millions of users
Target Customer Industries
Decision Makers
- 1CEO
- 2Technical Advisor
Client Results
- 1Over 30 million Bluesky users as of January 2025
Competitive Advantages
- 1Open, federated protocol (AT Protocol) enabling interoperability across servers and apps
- 2Account portability: move hosting without losing identity, followers, or posts
- 3Composable feeds: feeds not restricted to a single server and many feed options (over 40,000 algorithmic feeds mentioned in context)
- 4Open developer ecosystem with public APIs and documentation to prevent vendor lock-in
Key Benefits
Additional Product Information
Product Description
Bluesky is a social app built on the AT Protocol, described as an open, decentralized social network intended to be community-driven, open to developers, and capable of interoperating with other Bluesky-enabled platforms.
Target Market
General consumers of social media and developers building on the AT Protocol
Unique Value Proposition
An open, portable, federated social network that lets users keep their identity and data across platforms, while enabling a thriving developer ecosystem and modular moderation tools.
Technical Requirements
AT Protocol; open-source infrastructure; access to Bluesky public APIs; potential integration with moderation and developer tooling (e.g., Ozone-based moderation tooling referenced in blog history)
Pricing Model
Not disclosed on the provided pages
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