Business Profile
BowFlex provides home fitness equipment and JRNY digital fitness membership to enable convenient, at-home workouts with integrated guided training.
Home fitness enthusiasts and individuals building a home gym; consumers seeking a broad lineup of exercise equipment (bikes, cardio, strength, weights) with digital training integration.
Integrated ecosystem combining a wide hardware lineup (bikes, treadmills, home gyms, dumbbells) with JRNY adaptive digital fitness, Peloton app compatibility, and flexible financing/promotions; recognized as the #1 U.S. brand in adjustable dumbbells.
Activation is immediate upon purchase; JRNY membership provides ongoing adaptive training over time; promotional pricing and financing terms vary by offer
A broad range of home fitness products including bikes, treadmills, home gyms, and adjustable weights, paired with the JRNY Digital Fitness membership and financing options for consumer buyers.
Consumers seeking to build or upgrade a home gym and access guided digital fitness training
End-to-end home fitness solution combining diverse hardware with an adaptive digital training platform and flexible financing, plus integration options with popular fitness apps
JRNY Digital Fitness requires internet connectivity; some products offer Apple Watch integration and Peloton app compatibility; built-in consoles on many models
Promotional pricing with sales and discounts; financing options via BowFlex Credit Card and Bread Pay; 0% APR financing options in some offers; Price Match Guarantee
Based on matching: problems solved, target roles, key features, industries
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