BrainHQ
Business Profile
Core Value Proposition
BrainHQ provides adaptive, science-based brain training exercises to improve cognitive performance and brain health.
Target Customer
{"Individuals seeking to improve cognitive health and performance","Libraries and educational facilities","Hospitals, clinics, and medical professionals","Health insurers offering cognitive health benefits","Sports organizations and professional athletes","Military and law enforcement training facilities"}
Key Differentiator
{"Based on 30 years of brain science and neuroplasticity research","Designed by neuroscientists led by Dr. Michael Merzenich","Adaptive difficulty and personal trainer that customizes exercises","Short, under-5-minute sessions with cross-device accessibility","Extensive published research (100+ papers) supporting benefits"}
Implementation Timeline
Initial training sessions take less than five minutes; ongoing progress is tracked over time with variable results by individual
Pain Points
- 1Need evidence-based brain training to improve thinking speed, attention, and memory
- 2Busy schedules requiring short, flexible training sessions
- 3Desire for personalized, performance-driven instruction and tracking
Key Features
- 1Dozens of exercises across attention, speed, memory, people skills, navigation, and intelligence
- 2Adaptive difficulty based on user performance
- 3Personal trainer feature that tracks progress and suggests exercises
- 4Sessions under five minutes and adjustable training length
- 5Progress reporting and ability to share with friends/family for motivation
- 6Cross-device access (web and mobile)
Target Customer Industries
Decision Makers
- 1Not specified in content
Client Results
- 1Faster thinking, improved focus, and better memory
- 2Improved cognitive performance and brain health
- 3Evidence from 100+ published research papers supporting benefits
Competitive Advantages
- 1Evidence-based, neuroplasticity-backed approach with 30 years of research
- 2Personalized adaptation and coaching via the personal trainer
- 3Quick, flexible sessions that fit busy schedules
- 4Broad accessibility across devices and institutions
- 5Strong research backing with numerous published papers
Key Benefits
Additional Product Information
Product Description
BrainHQ is an online brain training program offering dozens of exercises to improve attention, brain speed, memory, people skills, navigation, and intelligence; it adapts to the user and tracks progress, built on extensive brain science research.
Target Market
Individuals seeking brain health and cognitive enhancement, plus organizations such as libraries, educational facilities, hospitals/clinics, health insurers, and sports or military training facilities
Unique Value Proposition
Adaptive, science-based brain training with personalized coaching and rapid, short sessions, supported by decades of neuroscience research and extensive published studies
Technical Requirements
Accessible on most computers and mobile devices; online platform
Pricing Model
Subscription-based with a free exercises option
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