British Cycling
Business Profile
Core Value Proposition
British Cycling provides a membership-based ecosystem that supports cycling in Great Britain through insurance, legal support, discounts, events, and development programs for riders, clubs, volunteers, and communities.
Target Customer
{"Individual cyclists and families in Britain","Club organizers and cycling clubs","Officials and volunteers","Kids & Young People and families","Disability & Para-cycling participants","Event organizers and sponsors"}
Key Differentiator
A comprehensive, insurance-backed membership model that combines liability coverage, free legal support, discounts via a Rewards Hub, governance and safeguarding frameworks, and access to national and local events and development pathways—all under one umbrella.
Implementation Timeline
Immediate upon online signup; benefits and access are available once membership is active (as indicated by onboarding prompts and signup flow).
Pain Points
- 1Need for affordable, reliable liability insurance and incident-related legal support
- 2Access to a broad range of member discounts and benefits
- 3Opportunities to participate in, organize, or volunteer at cycling events and clubs with proper governance and safeguarding
Key Features
- 1Membership with benefits and access to insurance
- 2£20m third-party liability insurance and free legal support
- 3Rewards Hub with 100+ offers on bikes, kit, and more
- 4Access to major events and local rides (e.g., Lloyds Tour of Britain, national championships, sportives)
- 5Get Involved programs (clubs, volunteering, youth, disability & para-cycling) and safeguarding/anti-doping governance
Target Customer Industries
Decision Makers
- 1Commissaire
- 2Official
- 3Volunteer
Client Results
- 1Peace-of-mind liability coverage (£20m) for members
- 2Free legal support for incidents
- 3Access to 100+ discounts on bikes, kit, and more
- 4Direct access to events, races, and calendars
- 5Support for clubs, youth, and para/disability programs
Competitive Advantages
- 1Comprehensive, insurance-backed membership ecosystem
- 2One-stop access to insurance, legal support, and member discounts
- 3Strong governance, safeguarding, and anti-doping frameworks
- 4Extensive events calendar and development pathways
- 5Community, volunteering, youth, and disability programs
Key Benefits
Additional Product Information
Product Description
National governing body for cycling in Great Britain, providing membership, events, insurance, safeguarding, and development programs across multiple cycling disciplines.
Target Market
British cyclists, cycling clubs, volunteers, youth participants, disability/para-cyclists, event organizers, and sponsors.
Unique Value Proposition
An all-in-one membership experience that combines insurance, legal support, discounts, event access, governance, safeguarding, and development pathways under one organization.
Technical Requirements
{"Online signup and account management","Multi-factor authentication (MFA) for login","Acceptance of terms, privacy notices, and cookies","Access to membership portal and partner offers"}
Pricing Model
{"Membership pricing shown as £50 upfront","Membership from £4.20 per month (varies by plan/offer)"}
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