British GQ (GQ Magazine UK)

Business Profile

Core Value Proposition

British GQ provides comprehensive men's lifestyle content spanning fashion, grooming, culture, watches and fitness.

Target Customer

UK-based male readers interested in fashion, grooming, culture, watches and fitness.

Key Differentiator

UK edition of GQ offering print + digital subscriptions with low-cost trials (3 issues for £1) and instant access to digital editions on iPad/iPhone and Google Play.

Implementation Timeline

Immediate value upon subscription with instant digital access; print delivery begins with order fulfillment.

Pain Points

1Need for curated, authoritative men's lifestyle content in one place
2Desire for convenient access to both print and digital editions
3Interest in affordable trial subscriptions and cross-platform content

Key Features

1Editorial content across Fashion, Grooming, Culture, Watches, Lifestyle, and Fitness
2Print + Digital subscription options with instant digital access
3Digital editions available on Apple App Store and Google Play
4GQ Recommends and shopping guides (GQ Shops)
5Video content and newsletters

Target Customer Industries

Decision Makers

1Marketing Director
2Advertising Manager
3Brand Partnerships Manager
4Publisher
5Head of Sponsorship

Client Results

1Increased brand exposure to GQ's UK readership
2Cross-platform reach via print and digital editions
3Instant access to content and interactive editions for subscribers

Competitive Advantages

1Low-risk trial offers (3 issues for £1)
2Cross-channel access (print + digital) and interactive editions
3Editorial authority and lifestyle authority across fashion, culture and grooming
4Shopping and recommendations integrated into the brand experience

Key Benefits

1Curated fashion, grooming, culture and lifestyle content

2Print + digital editions with instant digital access

3Exclusive subscription offers and interactive editions

4Shopping guides, video content and editorial recommendations

Additional Product Information

Product Description

British GQ is a men's lifestyle magazine and digital publisher covering fashion, grooming, culture, watches, lifestyle and fitness, with print + digital subscription options.

Target Market

Men in the UK who follow fashion, grooming, culture, watches and lifestyle trends; readers seeking curated editorial content.

Unique Value Proposition

UK edition of GQ delivering authoritative men’s lifestyle content with multi-format access (print + digital) and affordable subscription options from a trusted Condé Nast brand.

Technical Requirements

Digital editions available via Apple App Store (iPad/iPhone) and Google Play; requires internet to access web content and apps; physical print delivery for subscribers.

Pricing Model

Print + Digital: 3 issues for £1, including free home delivery and instant digital access; Renewing every six months at £19. Digital-only: from £2.29 per month; Interactive edition available; App Store and Google Play access.

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