British GQ (GQ Magazine UK)
Business Profile
Core Value Proposition
British GQ provides comprehensive men's lifestyle content spanning fashion, grooming, culture, watches and fitness.
Target Customer
UK-based male readers interested in fashion, grooming, culture, watches and fitness.
Key Differentiator
UK edition of GQ offering print + digital subscriptions with low-cost trials (3 issues for £1) and instant access to digital editions on iPad/iPhone and Google Play.
Implementation Timeline
Immediate value upon subscription with instant digital access; print delivery begins with order fulfillment.
Pain Points
- 1Need for curated, authoritative men's lifestyle content in one place
- 2Desire for convenient access to both print and digital editions
- 3Interest in affordable trial subscriptions and cross-platform content
Key Features
- 1Editorial content across Fashion, Grooming, Culture, Watches, Lifestyle, and Fitness
- 2Print + Digital subscription options with instant digital access
- 3Digital editions available on Apple App Store and Google Play
- 4GQ Recommends and shopping guides (GQ Shops)
- 5Video content and newsletters
Target Customer Industries
Decision Makers
- 1Marketing Director
- 2Advertising Manager
- 3Brand Partnerships Manager
- 4Publisher
- 5Head of Sponsorship
Client Results
- 1Increased brand exposure to GQ's UK readership
- 2Cross-platform reach via print and digital editions
- 3Instant access to content and interactive editions for subscribers
Competitive Advantages
- 1Low-risk trial offers (3 issues for £1)
- 2Cross-channel access (print + digital) and interactive editions
- 3Editorial authority and lifestyle authority across fashion, culture and grooming
- 4Shopping and recommendations integrated into the brand experience
Key Benefits
Additional Product Information
Product Description
British GQ is a men's lifestyle magazine and digital publisher covering fashion, grooming, culture, watches, lifestyle and fitness, with print + digital subscription options.
Target Market
Men in the UK who follow fashion, grooming, culture, watches and lifestyle trends; readers seeking curated editorial content.
Unique Value Proposition
UK edition of GQ delivering authoritative men’s lifestyle content with multi-format access (print + digital) and affordable subscription options from a trusted Condé Nast brand.
Technical Requirements
Digital editions available via Apple App Store (iPad/iPhone) and Google Play; requires internet to access web content and apps; physical print delivery for subscribers.
Pricing Model
Print + Digital: 3 issues for £1, including free home delivery and instant digital access; Renewing every six months at £19. Digital-only: from £2.29 per month; Interactive edition available; App Store and Google Play access.
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