Broadcasting + Cable
Business Profile
Core Value Proposition
Broadcasting + Cable provides TV business news coverage and industry analysis for the broadcast, cable and program syndication communities.
Target Customer
TV industry professionals, including broadcasters, cable networks, program syndicators, advertisers, and industry influencers.
Key Differentiator
Established authority as the leading voice in the television industry with multi-brand coverage (Broadcasting + Cable, Multichannel News, Next TV) and related events such as the B+C Hall of Fame.
Implementation Timeline
Immediate access to content upon visiting the site; ongoing value through regular updates and newsletter sign-ups.
Pain Points
- 1Keeping up with fast-moving developments in the TV industry across broadcast, cable and digital platforms.
- 2Accessing comprehensive, multi-format content (news, features, video, blogs, newsletters) in one place.
- 3Finding industry recognition and events that highlight influential companies and individuals (e.g., Hall of Fame).
Key Features
- 1News coverage and reporting on TV industry developments
- 2Video content and multimedia reporting
- 3Newsletters and digital magazines
- 4Blogs and opinion/analysis sections
- 5Local news coverage and industry-specific features
- 6Hall of Fame coverage and industry events
Target Customer Industries
Decision Makers
- 1VP of Marketing
- 2General Manager (GM) of a station/duopoly
- 3Executive Chairman of the Board & Co-Founder
Client Results
- 1Not disclosed in provided content.
Competitive Advantages
- 1Authoritative, established voice in TV industry news
- 2Integrated coverage across multiple brands and formats
- 3Access to industry events and recognition (Hall of Fame) and a rich archive
- 4Digital publishing with newsletters and blogs for ongoing engagement
Key Benefits
Additional Product Information
Product Description
Broadcasting + Cable is a television industry news publication providing coverage for broadcast, cable, and program syndication communities; it is part of Future US Inc. and operates alongside related brands such as Multichannel News and Next TV.
Target Market
TV industry professionals and organizations involved in broadcasting, cable, syndication, and related advertising/marketing activities.
Unique Value Proposition
A trusted, multi-brand source of comprehensive television industry news and analysis, combining traditional reporting with digital and multimedia content and industry events.
Technical Requirements
Online access via Future Publishing platforms; engagement features require consent to privacy policy and cookies; newsletter sign-up requires consent to Future's privacy policy.
Pricing Model
Not disclosed; site notes affiliate commissions through links (affiliate disclosures present).
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