Broadway.com
Business Profile
Core Value Proposition
Broadway.com provides the most comprehensive source for Broadway shows, Broadway tickets, Off-Broadway, London theater information, tickets, gift certificates, videos, news & features, reviews, and photos.
Target Customer
{"Broadway theatergoers and fans seeking Broadway/Off-Broadway tickets and show information","Local residents and tourists visiting New York City looking to attend Broadway shows","Groups planning multiple-ticket purchases (Group Sales)"}
Key Differentiator
Broadway.com offers a broad catalog of Broadway and Off-Broadway shows with date-based ticketing, plus a dedicated Broadway Guide with seating tips and a media/content hub (news, features, photos, videos) all in one platform.
Implementation Timeline
{"Immediate online access to tickets and information; purchases can be completed via the site"}
Pain Points
- 1Finding and purchasing tickets by date for desired shows
- 2Choosing the right show and seating based on preferences and tips
- 3Planning a Broadway experience (finding show options, tips for seats, and nearby area) without a centralized resource
Key Features
- 1Find Tickets by Date
- 2Browse All Shows / View All Shows
- 3Group Sales
- 4Gift Cards
- 5News & Features / The Broadway Show / Broadway Guide
Target Customer Industries
Client Results
- 1Access to Broadway and Off-Broadway tickets and show information in one place
- 2Discovery and planning of Broadway experiences
- 3Ability to purchase tickets and utilize gift cards
- 4Group sales options for larger purchases
Competitive Advantages
- 1Largest catalog of Broadway and Off-Broadway shows in one platform
- 2Date-based ticketing and show discovery features (Find Tickets by Date, View All Shows)
- 3Broadway Guide with seating tips to help choose seats
- 4Gift Card options and Group Sales support
- 5Integrated content (news, videos, photos) alongside ticketing
Key Benefits
Additional Product Information
Product Description
Broadway.com is a ticketing and content platform for Broadway shows and Off-Broadway productions, offering tickets, gift cards, news & features, videos, photos, and a guide to help users choose shows and seats.
Target Market
Broadway theatergoers, both locals and tourists, seeking tickets and theater information for Broadway and Off-Broadway shows
Unique Value Proposition
A centralized platform combining a comprehensive show catalog, date-based ticketing, guidance and tips through the Broadway Guide, and rich media content to inform and enhance the Broadway experience
Technical Requirements
Not specified in the content
Pricing Model
Ticket pricing varies by show; examples show prices listed as 'from' amounts on individual show pages
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