Brooklyn Museum
Business Profile
Core Value Proposition
Brooklyn Museum provides a diverse cultural experience through exhibitions, memberships, education programs, and community events.
Target Customer
Visitors to the museum (including families, children, teens), members, educators, students, researchers, and supporters/donors.
Key Differentiator
One of the oldest, largest, and boldest museums in the United States with a broad collection and many immersive, publicly accessible programs.
Implementation Timeline
Value is realized immediately upon membership purchase (benefits start the day of purchase); major exhibitions have scheduled dates (e.g., Monet and Venice runs October 11, 2025–February 1, 2026) with timed-ticketing.
Pain Points
- 1Access to high-quality art experiences and education for a broad audience
- 2Affordability and value for families and frequent visitors (discounts, member benefits, free admission for members)
- 3Limited opportunities for exclusive previews, behind-the-scenes access, and curated programs
Key Features
- 1Membership program with multiple levels and benefits (free admission, exclusive previews, discounts, member events, and guest benefits)
- 2Discounts across dining, shopping, tours, art classes, and the online shop; 20% on first Shop purchase, 10% on subsequent purchases
- 3Reciprocal benefits at 40+ partner museums for certain membership levels
- 4Extensive education and programming offerings (classes, camps, educator resources, tours, talks, internships, and fellowships)
- 5Online collection access and educational resources for teachers and students
Target Customer Industries
Decision Makers
- 1Senior Curator of European Art
- 2Director of Collections and Chief Curator
- 3Chairman of the Board of Trustees
- 4Director
Client Results
- 1Immediate access to member benefits and ticketed exhibitions upon membership purchase
- 2Enhanced cultural and educational experiences through programs, tours, and resources
- 3Savings and value through member discounts and reciprocal museum benefits
Competitive Advantages
- 1Established, large-scale, and long-running institution with a broad collection
- 2Robust member benefits including previews, discounts, and ticketing advantages
- 3Reciprocal benefits with 40+ partner museums and extensive education programs
- 4Notable, immersive exhibitions and collaborations (e.g., Monet and Venice, touring and in-house leadership in curatorial projects)
Key Benefits
Additional Product Information
Product Description
A major art museum offering exhibitions, memberships, education programs, and community events, plus a digital collection and extensive public programming.
Target Market
General public and local communities, students and educators, families, museum-goers, researchers, and donors seeking cultural experiences and education.
Unique Value Proposition
A historic, influential museum delivering diverse exhibitions, strong member benefits, and expansive educational programming, backed by a broad network of partners.
Technical Requirements
Not specified
Pricing Model
Membership pricing (examples): Individual $80; Dual $135; Enthusiast $300; Advocate $600. Groundbreaker level described but price not listed. Benefits include free admission, exclusive previews, and discounts; gift memberships available.
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