Brooklyn Museum

Business Profile

Core Value Proposition

Brooklyn Museum provides a diverse cultural experience through exhibitions, memberships, education programs, and community events.

Target Customer

Visitors to the museum (including families, children, teens), members, educators, students, researchers, and supporters/donors.

Key Differentiator

One of the oldest, largest, and boldest museums in the United States with a broad collection and many immersive, publicly accessible programs.

Implementation Timeline

Value is realized immediately upon membership purchase (benefits start the day of purchase); major exhibitions have scheduled dates (e.g., Monet and Venice runs October 11, 2025–February 1, 2026) with timed-ticketing.

Pain Points

1Access to high-quality art experiences and education for a broad audience
2Affordability and value for families and frequent visitors (discounts, member benefits, free admission for members)
3Limited opportunities for exclusive previews, behind-the-scenes access, and curated programs

Key Features

1Membership program with multiple levels and benefits (free admission, exclusive previews, discounts, member events, and guest benefits)
2Discounts across dining, shopping, tours, art classes, and the online shop; 20% on first Shop purchase, 10% on subsequent purchases
3Reciprocal benefits at 40+ partner museums for certain membership levels
4Extensive education and programming offerings (classes, camps, educator resources, tours, talks, internships, and fellowships)
5Online collection access and educational resources for teachers and students

Target Customer Industries

Decision Makers

1Senior Curator of European Art
2Director of Collections and Chief Curator
3Chairman of the Board of Trustees
4Director

Client Results

1Immediate access to member benefits and ticketed exhibitions upon membership purchase
2Enhanced cultural and educational experiences through programs, tours, and resources
3Savings and value through member discounts and reciprocal museum benefits

Competitive Advantages

1Established, large-scale, and long-running institution with a broad collection
2Robust member benefits including previews, discounts, and ticketing advantages
3Reciprocal benefits with 40+ partner museums and extensive education programs
4Notable, immersive exhibitions and collaborations (e.g., Monet and Venice, touring and in-house leadership in curatorial projects)

Key Benefits

1Unlimited access to exhibitions for members

2Exclusive previews and member-only programming

3Discounts on dining, shopping, tours, and classes

4Reciprocal benefits at 40+ partner museums

5Educational resources and programs for learners of all ages

Additional Product Information

Product Description

A major art museum offering exhibitions, memberships, education programs, and community events, plus a digital collection and extensive public programming.

Target Market

General public and local communities, students and educators, families, museum-goers, researchers, and donors seeking cultural experiences and education.

Unique Value Proposition

A historic, influential museum delivering diverse exhibitions, strong member benefits, and expansive educational programming, backed by a broad network of partners.

Technical Requirements

Not specified

Pricing Model

Membership pricing (examples): Individual $80; Dual $135; Enthusiast $300; Advocate $600. Groundbreaker level described but price not listed. Benefits include free admission, exclusive previews, and discounts; gift memberships available.

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