Executive Office of the Governor (Ron DeSantis)

Business Profile

Core Value Proposition

Executive Office of the Governor (Ron DeSantis) provides leadership and policy initiatives for the State of Florida, focusing on fiscal responsibility, public safety, education, and health initiatives.

Target Customer

{"Florida residents and taxpayers","state and local government agencies","educators and school administrators","healthcare providers and patients","public safety and law enforcement organizations","private sector partners and nonprofits"}

Key Differentiator

Integrated state leadership with direct appointment authority, public-facing policy priorities (e.g., Focus on Fiscal Responsibility), and a portfolio of public initiatives (Hope Florida, Resiliency Florida, The Facts. Your Future., Florida Cancer Connect) designed to address education, health, and resilience through public-private partnerships.

Implementation Timeline

{"September 2019: First Lady Casey DeSantis spearheaded Hope Florida – A Pathway to Prosperity, Economic Self-Sufficiency and Hope","December 2019: The Facts. Your Future. campaign launched (public affairs partnership with AG, Health, and Education departments)","July 2021: Character Education Standards passed unanimously by the State Board of Education (as part of Resiliency Florida efforts)","February 2021: Resiliency Florida initiative announced; major new phase included a digital media campaign and TheFactsYourFuture.org","December 2019 – March 2022: Hope Florida milestone progress (25,000+ Floridians assisted by March 2022)","2022-2023: $100 million in recurring funding for cancer research and care (Casey DeSantis Cancer Research Program through legislative action)","February 2022: Casey DeSantis declared cancer-free by doctors","January 27, 2025: Governor calls for a special session of the Florida Legislature","October 15, 2025: Press release highlights Joint FHP–DEA operation intercepting $14.7 million worth of cocaine"}

Pain Points

1Budgetary/fiscal pressures requiring responsible budgeting and resource allocation
2Public safety and crime concerns needing effective enforcement and policy support
3Education quality and access, including school choice and character education
4Healthcare access, mental health and cancer research funding

Key Features

1Appointments Office to support gubernatorial leadership in filling key state leadership roles
2Legislative special session proposals process (e.g., proposed topics for session 2025)
3Flag information and protocol with alerts and related forms
4Public initiatives: Hope Florida – A Pathway to Prosperity; Resiliency Florida; The Facts. Your Future.; Florida Cancer Connect
5Biographies and leadership profiles (Governor, First Lady, etc.)

Target Customer Industries

Decision Makers

1Governor
2Lieutenant Governor
3First Lady
4Secretary
5Director
6President
7Commissioner
8Chairman
9Attorney General
10Surgeon General
11Chief Financial Officer
12Adjutant General

Client Results

1Florida ranks #1 for economy (among all 50 states)
2Florida ranks #1 in Education & School Choice
3Florida ranks #1 in Law Enforcement Support
4Florida ranks #1 Tourism Destination
5First Lady initiatives secured $100 million in recurring funding for cancer research and care in the FY 2022-2023 Budget
6Hope Florida milestone: provided family-centered assistance to more than 25,000 Floridians (as of March 2022)
7Public safety outcomes highlighted by law enforcement actions (e.g., Joint FHP–DEA operations) and high-profile drug seizure reporting

Competitive Advantages

1Clear policy focus areas reflected in public messaging (Fiscal Responsibility, Education, Law Enforcement, Tourism)
2Public-private partnership approach (e.g., Resiliency Florida) to address mental health and student resilience
3Dedicated funding for health initiatives (cancer research) and education standards
4Direct gubernatorial appointment authority and an emphasis on leadership alignment across agencies
5Proactive public communication and transparency (flag information, public records, and governance updates)

Key Benefits

1Policy leadership and priority alignment across fiscal, safety, education, and health domains

2Evidence-based public initiatives with measurable milestones (e.g., 25,000+ Hope Florida beneficiaries, cancer research funding)

3Strategic partnerships with private sector, nonprofits, and sports organizations to advance resilience and education

4Public communications and transparency through structured information (flag protocols, press releases, and public records guidance)

5Rapid response through legislative actions and special-session planning to address critical issues

Case Studies & Success Stories

Hope Florida – A Pathway to Prosperity

Case #1

Initiative launched in September 2019 to promote economic self-sufficiency via Care Navigators and cross-sector collaboration; by March 2022, milestone reached with more than 25,000 Floridians assisted to achieve economic self-sufficiency.

Resiliency Florida

Case #2

Launched as part of First Lady DeSantis’ initiatives; includes partnerships with professional sports teams and athletes to address mental health stigma and student resilience; led to development of Character Education Standards (passed July 2021).

The Facts. Your Future.

Case #3

Public affairs campaign launched December 2019 to inform students about substances and health; a major new phase announced in March 2022 introducing a digital media effort and a dedicated website TheFactsYourFuture.org.

Casey DeSantis Cancer Research Program

Case #4

Renaming of the Florida Consortium of National Institute Centers Program to honor Casey DeSantis; supported by $100 million in recurring funding for cancer research and care in the FY 2022-2023 Budget; First Lady’s cancer-related advocacy highlighted by public recognition.

Additional Product Information

Product Description

State government leadership and policy authority delivering gubernatorial initiatives, appointments, and public programs across Florida, including education, health, public safety, and fiscal policy.

Target Market

Florida residents, state and local government agencies, educators, healthcare providers, public safety organizations, and private/nonprofit partners

Unique Value Proposition

State-level executive leadership that integrates policy direction, appointment authority, and cross-sector public initiatives to advance fiscal responsibility, safety, education, and health outcomes for Florida residents.

Technical Requirements

Not specified for a product; site provides public forms and PDFs (Flag Protocol, Flag Alerts, etc.) and general government content; no software stack requirements are disclosed.

Pricing Model

Not applicable (government office content; no commercial pricing model disclosed)

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