Bumrungrad International Hospital

Business Profile

Core Value Proposition

Bumrungrad International Hospital provides international patients worldwide with access to world-class medical care, 24/7 teleconsultation, and a range of specialty centers in a JCI-accredited facility.

Target Customer

{"International patients seeking medical care","Expatriates needing medical services abroad","Medical travelers looking for comprehensive care and booking options"}

Key Differentiator

{"Joint Commission International (JCI) accreditation","Recognition as a top world medical destination (Newsweek) and top medical tourism pioneer (WSJ)","Comprehensive, multi-specialty centers (e.g., Heart Institute, Spine Institute, Breast Center, Eye Center, etc.)","Telemedicine offerings and 24/7 remote doctor consultations (Bumrungrad Anywhere)"}

Implementation Timeline

Telemedicine/teleconsultation available 24/7; online appointment scheduling and international patient services available as part of the standard offering

Pain Points

1Difficulty accessing high-quality international-standard medical care abroad
2Need for streamlined international patient services, including appointments, referrals, and medical records
3Limited access to convenient telemedicine and remote consultations for international patients

Key Features

1Tele-consultation with doctors (Bumrungrad Anywhere) 24/7
2Multiple specialty centers (Sports Medicine & Joint Center, Spine Institute, Breast Center, Heart Institute, Women's Center, Eye Center, etc.)
3International patient services (Expatriate Liaison Center, Medical Travel Packages, International Referral Offices)
4Healthcare to your home and other patient support services (Health Risk Assessment, Refill Medicine, Insurance information and acceptance)
5Online appointment booking and doctor search (Find a Doctor)

Target Customer Industries

Client Results

1Access to international-standard medical care and specialists
2Around-the-clock telemedicine availability and online appointment options
3Integrated international patient services and support for medical travel

Competitive Advantages

1Global recognition and accreditation (JCI)
2Prestigious international awards and media mentions (Newsweek, WSJ)
3Extensive network of specialty centers and comprehensive care pathways
4Dedicated international patient services and expatriate support
5Accessible telemedicine options and online engagement

Key Benefits

1Access to world-class doctors and treatments

224/7 telemedicine and online appointment options

3Comprehensive range of specialty centers

4International patient services and expatriate support

5Hospital accreditation and global reputation

Additional Product Information

Product Description

An international hospital in Bangkok, offering JCI-accredited medical care with multiple specialty centers, telemedicine services, and dedicated international patient support.

Target Market

International patients seeking medical care, expatriates in need of healthcare services, and medical travelers considering Bumrungrad for treatment in Southeast Asia.

Unique Value Proposition

Bumrungrad pairs JCI accreditation and international recognition with a broad network of specialty centers and 24/7 telemedicine, delivering end-to-end care for global patients.

Technical Requirements

Not specified in the content

Pricing Model

Pricing details are not disclosed in the provided content

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