BuzzSumo
Business Profile
Core Value Proposition
BuzzSumo provides a comprehensive content research, discovery, monitoring, and influencer outreach platform that helps brands generate content ideas, monitor media mentions, and connect with journalists and influencers.
Target Customer
{"Marketing teams","Content marketers","Public relations agencies","Brands/advertisers","Publishers / media organizations"}
Key Differentiator
The Media Database That Really Understands Journalists, indexing billions of articles and posts, with real-time alerts and an active journalist network (700K journalists) and an AI-driven pitching capability.
Implementation Timeline
Not explicitly stated; features imply immediate setup and real-time results (instant alerts, real-time updates).
Pain Points
- 1Need fast, data-driven content ideas and topics to cover
- 2Need to identify and connect with relevant journalists and influencers for outreach
- 3Need to monitor mentions, trends, and media coverage in real time for crisis alerting and reporting
Key Features
- 1Content Discovery
- 2Content Research
- 3Monitoring
- 4Influencers
- 5API
- 6Chrome Extension
- 7Slack Integration
- 8Content Analyzer
- 9Trending Feeds
- 10Question Analyzer
- 11YouTube Analyzer
Target Customer Industries
Decision Makers
- 1Founder & CEO
- 2Founder
- 3Co-Founder
- 4Content Marketing Consultant
Client Results
- 12x more niche topic results than any other database
- 2Global top-tier press coverage
- 3Time savings on content research and faster outreach
Competitive Advantages
- 1Journalist-centric media database with real-time monitoring and alerts
- 2Massive data assets: billions of articles and social engagement data
- 3AI-powered pitching tooling and influencer discovery
- 4Integrations (Slack, API, Chrome Extension) and scalable pricing for teams
Key Benefits
Case Studies & Success Stories
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Additional Product Information
Product Description
BuzzSumo is a content research, discovery, monitoring, and influencer outreach platform that helps brands find ideas, track media mentions, and connect with journalists and influencers.
Target Market
Brands, marketers, PR agencies, and publishers seeking content ideas, media monitoring, and influencer outreach; journalists are also part of the ecosystem.
Unique Value Proposition
A journalist-focused media database with real-time monitoring, AI pitching, and access to billions of articles and influencer data, designed to help teams generate ideas, connect with journalists, and prove impact.
Technical Requirements
Chrome Extension; API; Slack integration; integrations with Zapier/IFTTT; RSS feed sync.
Pricing Model
{"{\"plan\":\"Content Creation\",\"price_per_month\":199,\"billing\":\"Yearly\",\"users_included\":1,\"description\":\"Includes unlimited searches and 2 alerts; designed for marketers/agencies starting out.\"}","{\"plan\":\"PR & Comms\",\"price_per_month\":299,\"billing\":\"Yearly\",\"users_included\":5,\"description\":\"Everything in Content Creation plus media database, coverage reports, Slack integration.\"}","{\"plan\":\"Suite\",\"price_per_month\":499,\"billing\":\"Yearly\",\"users_included\":10,\"description\":\"Everything in PR & Comms plus YouTube Analyzer, Chrome extension enhancements, article uploads.\"}","{\"plan\":\"Enterprise\",\"price_per_month\":999,\"billing\":\"Annual billing only\",\"users_included\":30,\"description\":\"Everything in Suite plus RSS Feed Sync, granular location search, beta access.\"}"}
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