BYUradio
Business Profile
Core Value Proposition
BYUradio provides purposeful, engaging audio content that entertains, inspires parents, strengthens families and brings communities together.
Target Customer
Parents, families, and communities seeking uplifting, family-friendly audio content; BYU sports fans and listeners interested in educational and faith-based programming.
Key Differentiator
University-backed, faith-aligned audio platform (BYU Broadcasting) offering a broad mix of family-focused content, BYU sports, education, and lifestyle programming in one place.
Implementation Timeline
Immediate access to live streaming and on-demand shows once signed up or the app is downloaded
Pain Points
- 1Need for family-friendly, uplifting audio content
- 2Desire to strengthen family and community bonds through media
- 3Access to a variety of BYU-related sports, education, and faith-based content in a single platform
Key Features
- 1Live radio streaming and on-demand shows
- 2Curated content across multiple categories (Sports, Lifestyle, Educational, Faith, Kids & Family, Music & Entertainment)
- 3Sign up/in and favorites for personalized listening
- 4App availability for download and offline/immersive listening
- 5Access to BYU Sports and campus/community programming
Target Customer Industries
Client Results
- 1Increased listener engagement and community connection through family-centered programming
- 2Consolidated access to BYU sports, educational, and faith-based content in a single platform
- 3Convenient streaming and potential for personalized listening experiences via favorites
Competitive Advantages
- 1University backing and trusted BYU branding
- 2Family- and community-focused, faith-aligned content
- 3Wide content scope (Sports, Education, Faith, Kids & Family, Music & Entertainment) in one platform
- 4Live radio plus on-demand access with app support
Key Benefits
Additional Product Information
Product Description
BYUradio is a radio/audio platform by BYU Broadcasting offering live streaming, on-demand shows, and BYU sports content focused on entertaining, inspiring, uplifting families and communities.
Target Market
Parents, families, BYU community, and sports/education enthusiasts seeking family-friendly, educational, and faith-based audio content
Unique Value Proposition
A university-backed, faith-aligned audio destination delivering diverse family-focused content and BYU sports in one accessible platform
Technical Requirements
Internet connection required for streaming; mobile app available for download
Pricing Model
Not disclosed
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