BYUradio

Business Profile

Core Value Proposition

BYUradio provides purposeful, engaging audio content that entertains, inspires parents, strengthens families and brings communities together.

Target Customer

Parents, families, and communities seeking uplifting, family-friendly audio content; BYU sports fans and listeners interested in educational and faith-based programming.

Key Differentiator

University-backed, faith-aligned audio platform (BYU Broadcasting) offering a broad mix of family-focused content, BYU sports, education, and lifestyle programming in one place.

Implementation Timeline

Immediate access to live streaming and on-demand shows once signed up or the app is downloaded

Pain Points

1Need for family-friendly, uplifting audio content
2Desire to strengthen family and community bonds through media
3Access to a variety of BYU-related sports, education, and faith-based content in a single platform

Key Features

1Live radio streaming and on-demand shows
2Curated content across multiple categories (Sports, Lifestyle, Educational, Faith, Kids & Family, Music & Entertainment)
3Sign up/in and favorites for personalized listening
4App availability for download and offline/immersive listening
5Access to BYU Sports and campus/community programming

Target Customer Industries

Client Results

1Increased listener engagement and community connection through family-centered programming
2Consolidated access to BYU sports, educational, and faith-based content in a single platform
3Convenient streaming and potential for personalized listening experiences via favorites

Competitive Advantages

1University backing and trusted BYU branding
2Family- and community-focused, faith-aligned content
3Wide content scope (Sports, Education, Faith, Kids & Family, Music & Entertainment) in one platform
4Live radio plus on-demand access with app support

Key Benefits

1Entertaining and uplifting family-friendly content

2BYU sports coverage and educational programming

3Live streaming plus on-demand access

4App-based listening with favorites and personalization

Additional Product Information

Product Description

BYUradio is a radio/audio platform by BYU Broadcasting offering live streaming, on-demand shows, and BYU sports content focused on entertaining, inspiring, uplifting families and communities.

Target Market

Parents, families, BYU community, and sports/education enthusiasts seeking family-friendly, educational, and faith-based audio content

Unique Value Proposition

A university-backed, faith-aligned audio destination delivering diverse family-focused content and BYU sports in one accessible platform

Technical Requirements

Internet connection required for streaming; mobile app available for download

Pricing Model

Not disclosed

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