New Jersey 101.5 (Radio & Online News Portal) & Townsquare Advertising Solutions

Business Profile

Core Value Proposition

New Jersey 101.5 provides local news, weather, traffic coverage and community content for New Jersey via live radio and an online news portal.

Target Customer

Residents of New Jersey who listen to New Jersey 101.5 and visit NJ1015.com; advertisers targeting New Jersey audiences. Audience metrics include: Radio Listeners 980,200; Digital Audience 944,616 Monthly UVs; Social Followers 480,444.

Key Differentiator

Cross-channel local reach combining live radio, a digital news portal, on-demand content, community events, and DJ endorsements to engage a New Jersey audience across multiple touchpoints.

Implementation Timeline

Not specified in the content; advertising inquiries appear to require sales engagement and campaign setup.

Pain Points

1Need to reach a local New Jersey audience across radio, online, and social channels within a single campaign.
2Desire to align advertising with local community events and promotions to boost brand awareness.
3Interest in leveraging DJ endorsements and interactive formats (contests, events) to drive engagement.

Key Features

1Live radio streaming and on-demand shows
2News, weather blogs, and traffic alerts
3Shore Report, weather updates, and 5-day forecasts
4Contests and prize programs (e.g., At Work Payday, Thousand Dollar events)
5Advertising options across radio and digital with audience reach data

Target Customer Industries

Decision Makers

1Director of Sales (from Townsquare Marketing & Advertising Solutions page)

Client Results

1Access to a large multi-channel audience: 980,200 radio listeners; 944,616 monthly digital UVs; 480,444 social followers
2Opportunity for cross-channel campaigns combining radio, digital, social, and events
3Potential for DJ endorsements and event-driven promotions to boost engagement

Competitive Advantages

1Multi-channel reach across radio, digital, and social
2Strong local focus on New Jersey with community events and promotions
3DJ endorsements and celebrity/influencer potential
4Engaging contest and event programs to drive participation
5Audience metrics available to inform planning

Key Benefits

1Multi-channel reach (radio + digital + social)

2Access to a large local audience with clear reach metrics

3Engagement through contests and community events

4DJ endorsements and on-air/online promotion

5Integrated marketing solutions spanning media and events

Additional Product Information

Product Description

New Jersey 101.5 is a Townsquare Media radio station (WKXW-FM) and NJ news portal delivering local news, weather, traffic, and community content. Townsquare Marketing and Advertising Solutions provides cross-platform advertising across radio and digital channels in New Jersey, including website ads, social/endorsements, events, and SEO/website services.

Target Market

New Jersey residents for media content consumption; New Jersey-based businesses seeking cross-channel advertising (radio + digital + events).

Unique Value Proposition

Local, cross-platform reach in New Jersey that combines radio, digital, social, and event-based advertising with DJ endorsements and community engagement.

Technical Requirements

Advertising requires sales engagement; no specific technical requirements documented beyond cross-channel integration implied by the offerings.

Pricing Model

Pricing not disclosed in the content; contact sales for details.

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