Canalys (now Omdia) technology market analysis and advisory services
Business Profile
Core Value Proposition
Canalys (now Omdia) technology market analysis and advisory services provide channels-focused technology market analysis, data and events that help vendors accelerate revenue growth through optimized partner ecosystems.
Target Customer
{"Vendors in enterprise technology and other key industry markets","Channel leaders and partner managers seeking to optimize partner ecosystems","Executives responsible for go-to-market strategy and ROI"}
Key Differentiator
Global, channel-focused technology research with a long track record (established 1998) and a dedicated channels community (Candefero); combines market analysis, data-driven insights, and live events; now part of Omdia, expanding breadth of coverage.
Implementation Timeline
Not specified in provided content
Pain Points
- 1Difficulty managing large, global partner networks and channel programs
- 2Keeping up with fast-changing technology channel trends and competitive intelligence
- 3Proving ROI and optimizing spend across channel-related initiatives (cloud, infrastructure, cybersecurity, mobility)
Key Features
- 1Channel Strategy Analysis
- 2Channel Ecosystem Analysis
- 3Customised Data and Market Entry insights
- 4Partner Programs, Partner Assessment, and Partner Community
- 5Industry-specific analyses (Smartphones, PCs, Wearables, Intelligent Vehicles, etc.)
- 6Events and speaking engagements (Canalys Forums)
Target Customer Industries
Decision Makers
- 1Senior Channel Executive
- 2Analyst
- 3Practice Leader
- 4Director
- 5Chief Analyst
- 6Principal Analyst
- 7Research Director
Client Results
- 1Accelerated revenue growth through channel optimization
- 2Best-in-class analysis and go-to-market strategies
- 3Access to comprehensive data to track trends and performance (e.g., smart vehicles, devices)
- 4Strategic guidance from bespoke research and market-entry insights
Competitive Advantages
- 1Strong channel-first focus with global reach and four continents
- 2Long track record since 1998 and recognized expertise in technology channels
- 3Large channels community (Candefero) and major independent events in APAC, EMEA, LATAM
- 4Combination of analysis, data, and events to drive decision-making
- 5Now part of Omdia, enabling broader coverage and resources
Key Benefits
Additional Product Information
Product Description
Global technology market research and advisory services focused on technology channels, enterprise IT, mobility, and related markets; provides analysis, data, and events to help vendors grow.
Target Market
Vendors in enterprise technology and other key industry markets; channel leadership teams seeking to optimize partner programs and ecosystems; executives evaluating go-to-market strategies.
Unique Value Proposition
A channel-focused research, data, and events platform with global reach, a dedicated channels community, and access to bespoke insights, enabling vendors to optimize channel programs and drive ROI.
Technical Requirements
Not specified in provided content
Pricing Model
Not specified in provided content
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