Canalys (now Omdia) technology market analysis and advisory services

Business Profile

Core Value Proposition

Canalys (now Omdia) technology market analysis and advisory services provide channels-focused technology market analysis, data and events that help vendors accelerate revenue growth through optimized partner ecosystems.

Target Customer

{"Vendors in enterprise technology and other key industry markets","Channel leaders and partner managers seeking to optimize partner ecosystems","Executives responsible for go-to-market strategy and ROI"}

Key Differentiator

Global, channel-focused technology research with a long track record (established 1998) and a dedicated channels community (Candefero); combines market analysis, data-driven insights, and live events; now part of Omdia, expanding breadth of coverage.

Implementation Timeline

Not specified in provided content

Pain Points

1Difficulty managing large, global partner networks and channel programs
2Keeping up with fast-changing technology channel trends and competitive intelligence
3Proving ROI and optimizing spend across channel-related initiatives (cloud, infrastructure, cybersecurity, mobility)

Key Features

1Channel Strategy Analysis
2Channel Ecosystem Analysis
3Customised Data and Market Entry insights
4Partner Programs, Partner Assessment, and Partner Community
5Industry-specific analyses (Smartphones, PCs, Wearables, Intelligent Vehicles, etc.)
6Events and speaking engagements (Canalys Forums)

Target Customer Industries

Decision Makers

1Senior Channel Executive
2Analyst
3Practice Leader
4Director
5Chief Analyst
6Principal Analyst
7Research Director

Client Results

1Accelerated revenue growth through channel optimization
2Best-in-class analysis and go-to-market strategies
3Access to comprehensive data to track trends and performance (e.g., smart vehicles, devices)
4Strategic guidance from bespoke research and market-entry insights

Competitive Advantages

1Strong channel-first focus with global reach and four continents
2Long track record since 1998 and recognized expertise in technology channels
3Large channels community (Candefero) and major independent events in APAC, EMEA, LATAM
4Combination of analysis, data, and events to drive decision-making
5Now part of Omdia, enabling broader coverage and resources

Key Benefits

1Actionable channel strategy and ecosystem insights

2Access to customised data and market-entry analyses

3Benchmarking and competitive intelligence across technology channels

4Go-to-market guidance for cloud, infrastructure, and cybersecurity channels

5Engagement with live events and expert discussions

Additional Product Information

Product Description

Global technology market research and advisory services focused on technology channels, enterprise IT, mobility, and related markets; provides analysis, data, and events to help vendors grow.

Target Market

Vendors in enterprise technology and other key industry markets; channel leadership teams seeking to optimize partner programs and ecosystems; executives evaluating go-to-market strategies.

Unique Value Proposition

A channel-focused research, data, and events platform with global reach, a dedicated channels community, and access to bespoke insights, enabling vendors to optimize channel programs and drive ROI.

Technical Requirements

Not specified in provided content

Pricing Model

Not specified in provided content

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