Capital Bikeshare

Business Profile

Core Value Proposition

Capital Bikeshare provides an easy, affordable, and fun way to explore the Metro DC area via bike or ebike, with access to thousands of bikes across 800+ docking stations in eight jurisdictions.

Target Customer

Residents and visitors in the Metro DC area seeking convenient, affordable, and flexible urban mobility for commuting, running errands, or sightseeing.

Key Differentiator

Large, multi-jurisdiction bikeshare network (8 jurisdictions, 8,000 bikes, 800+ stations) plus member perks and Ride Together guest unlocks; app-based unlock and fee structure with no unlock fees for members and 5 free guest unlocks per year.

Implementation Timeline

Instant value upon unlocking a bike via the app and starting a ride

Pain Points

1High transportation costs and parking hassles for daily commutes
2Need flexible, short-duration trips across a wide urban area
3Desire for an eco-friendly, enjoyable alternative to car travel

Key Features

1App-based bike/e-bike unlock via QR code
2Unified network with 800+ docking stations across 8 jurisdictions
3Pricing plans: single ride, day pass, annual membership
4Ride Together: unlock one bike for a guest per year (members get 5 free guest unlocks per year)
5Bikes for Business option (Bikes for Business)

Target Customer Industries

Decision Makers

1Not specified in content

Client Results

1Save money on transportation
2Save time on trips
3Go green with eco-friendly mobility
4Have fun while commuting or sightseeing

Competitive Advantages

1Extensive multi-jurisdiction network (8 counties/cities)
2Large fleet (8,000 bikes) and 800+ stations
3Flexible pricing options (single ride, day pass, annual membership)
4Member perks (reduced ebike rates, no unlock fees) and guest unlocks

Key Benefits

1Easy to use and affordable transportation

2Green mobility and reduced need for car travel

3Convenient access to bikes across many stations and jurisdictions

4Options for individuals and businesses (Bikes for Business) and guest access

Additional Product Information

Product Description

A bikeshare system in the Metro DC area offering classic bikes and ebikes with app-based unlocking, docking stations, and multiple pricing plans.

Target Market

Metro DC residents and visitors seeking affordable, flexible urban mobility for commuting, errands, and day trips

Unique Value Proposition

A large-scale, multi-jurisdiction bikeshare network with predictable pricing and member perks, enabling easy, affordable, and fun transportation across the Metro DC region

Technical Requirements

Requires the Capital Bikeshare or Lyft mobile app to unlock bikes via QR code; bikes dock at stations

Pricing Model

{"Single ride: $1 + $0.15 per minute","Day pass: $10 per day (24 hours of unlimited 45-minute rides on classic bikes)","Annual membership: $120 billed upfront annually (unlimited 45-minute rides on classic bikes)"}

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