Capital Bikeshare
Business Profile
Core Value Proposition
Capital Bikeshare provides an easy, affordable, and fun way to explore the Metro DC area via bike or ebike, with access to thousands of bikes across 800+ docking stations in eight jurisdictions.
Target Customer
Residents and visitors in the Metro DC area seeking convenient, affordable, and flexible urban mobility for commuting, running errands, or sightseeing.
Key Differentiator
Large, multi-jurisdiction bikeshare network (8 jurisdictions, 8,000 bikes, 800+ stations) plus member perks and Ride Together guest unlocks; app-based unlock and fee structure with no unlock fees for members and 5 free guest unlocks per year.
Implementation Timeline
Instant value upon unlocking a bike via the app and starting a ride
Pain Points
- 1High transportation costs and parking hassles for daily commutes
- 2Need flexible, short-duration trips across a wide urban area
- 3Desire for an eco-friendly, enjoyable alternative to car travel
Key Features
- 1App-based bike/e-bike unlock via QR code
- 2Unified network with 800+ docking stations across 8 jurisdictions
- 3Pricing plans: single ride, day pass, annual membership
- 4Ride Together: unlock one bike for a guest per year (members get 5 free guest unlocks per year)
- 5Bikes for Business option (Bikes for Business)
Target Customer Industries
Decision Makers
- 1Not specified in content
Client Results
- 1Save money on transportation
- 2Save time on trips
- 3Go green with eco-friendly mobility
- 4Have fun while commuting or sightseeing
Competitive Advantages
- 1Extensive multi-jurisdiction network (8 counties/cities)
- 2Large fleet (8,000 bikes) and 800+ stations
- 3Flexible pricing options (single ride, day pass, annual membership)
- 4Member perks (reduced ebike rates, no unlock fees) and guest unlocks
Key Benefits
Additional Product Information
Product Description
A bikeshare system in the Metro DC area offering classic bikes and ebikes with app-based unlocking, docking stations, and multiple pricing plans.
Target Market
Metro DC residents and visitors seeking affordable, flexible urban mobility for commuting, errands, and day trips
Unique Value Proposition
A large-scale, multi-jurisdiction bikeshare network with predictable pricing and member perks, enabling easy, affordable, and fun transportation across the Metro DC region
Technical Requirements
Requires the Capital Bikeshare or Lyft mobile app to unlock bikes via QR code; bikes dock at stations
Pricing Model
{"Single ride: $1 + $0.15 per minute","Day pass: $10 per day (24 hours of unlimited 45-minute rides on classic bikes)","Annual membership: $120 billed upfront annually (unlimited 45-minute rides on classic bikes)"}
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