National Museum of Cinema (Museo Nazionale del Cinema)
Business Profile
Core Value Proposition
National Museum of Cinema provides a comprehensive cultural and educational cinema experience through exhibitions, film programs at Cinema Massimo, access to archives, and educational activities for schools and groups.
Target Customer
{"General visitors / tourists","Families and groups","Schools and educators","Journalists (Area stampa) / media"}
Key Differentiator
Unique combination of cinema heritage with the Mole Antonelliana site (panoramic lift), the cinema program at Cinema Massimo, an extensive bibliomediateca/archives, and ongoing Torino Film Lab & Special Projects collaborations, plus inclusive accessibility features.
Implementation Timeline
Value realized on the day of visit; reservations recommended for weekends/holidays and for guided tours; some experiences require advance booking
Pain Points
- 1Need for accessible, barrier-free access to cinema heritage and educational resources
- 2Desire for a integrated experience combining cinema history, live screenings, and architectural view (panoramic lift) in one visit
- 3Requirement for structured programs for schools and groups with guided tours and multilingual options
Key Features
- 1Exhibitions & events (e.g., Pazza Idea, Manifesti D'Artista, and other upcoming/programmed shows)
- 2Cinema Massimo screenings
- 3Bibliomediateca - Archivio storico (library/archives)
- 4Collaborations with Torino Film Lab & Special Projects
- 5Facilities for Schools, Groups and Families (guided visits, group tours, school visits)
- 6Accessibility features (tactile panels, LIS interpreters, NFC/QR audio, Moviereading subtitling app, accessible elevator/ramps)
- 7Panoramic lift access to Mole Antonelliana with designated timings
- 8Sostieni il Museo (donor programs, 5x1000) and other cultural sponsorships
Target Customer Industries
Decision Makers
- 1Not specified in content
Client Results
- 1Immediate cultural and educational value upon visiting (same-day experience with tickets)
Competitive Advantages
- 1Integrated experience: cinema heritage, live screenings, and panoramic tower access in one location
- 2Strong accessibility offering (LIS interpretation, audio via NFC/QR, tactile displays, Moviereading subtitling)
- 3Educational programs for schools and structured group tours
- 4Official ticketing and access to multiple facilities (Museo, Ascensore Panoramico, Cinema Massimo)
- 5Partnerships with Torino Film Lab and ongoing cultural exhibits
Key Benefits
Additional Product Information
Product Description
A cultural institution in Turin that combines the Museo Nazionale del Cinema with the Fondazione Maria Adriana Prolo, featuring exhibitions and events (including Cinema Massimo), a library/archives (Bibliomediateca - Archivio storico), collections, Torino Film Lab & Special Projects, and programs for schools, groups and families. Includes accessibility features and collaborations with partners.
Target Market
{"Turisti e visitatori di Torino","Famiglie e gruppi scolastici","Studentesse e studenti / educatori","Professionisti e media interessati al cinema","Ricercatori e appassionati di cinema"}
Unique Value Proposition
Mixture of cinema heritage, live film programs, architectural panorama via Mole Antonelliana lift, archival resources, and broad accessibility features, all housed under one national museum and tied to Torino’s cinema ecosystem.
Technical Requirements
{"QR Code e NFC per attivazione audio/testi sui pannelli","Didascalie digitali con opzione ingrandimento testo/inversione contrasto","Interprete LIS per visite guidate","Moviereading: app per sottotitolazione dei film"}
Pricing Model
{"ticket_types":{"Museo":{"Intero":"€16","Ridotto":"€14"},"Museo + Ascensore Panoramico":{"Intero":"€20","Ridotto":"€17"},"Ascensore Panoramico (solo ascensore)":{"Intero":"€9","Ridotto":"€7"}},"age_and_category_exceptions":["MUSEO: 6-26 anni, Royal Pass, Torino+Piemonte Card, Abbonamento Musei, Passaporto culturale, ICOM (custom rules noted in context)","Ascensore Panoramico: 6-26 anni, Torino+Piemonte Card, Royal Pass, Abbonamento Musei, ICOM","Disabilità (≥67%) and accompanying person: ingresso gratuito; accesso prioritario","Under 5 years: free for Museo; free in some categories for specific cards (e.g., Nati con la cultura) and ICOM"],"group_and_school_pricing":["Gruppi: €95 per group + biglietto ridotto (€105 per group + reduced ticket)","SCUOLE: €4 per student + biglietto ridotto scuole (€5 per student + reduced ticket scuole); prenotazione obbligatoria","Visite guidate gruppi (Italiano, Inglese, Francese, Tedesco, Spagnolo): €95 per gruppo; Diritto di prenotazione €10","Visite guidate scuole: tariffa specifica per scuole (non allineata ai prezzi per gruppi) – prenotazione obbligatoria"],"notes":["Prenotazione consigliata durante la settimana e soprattutto per sabato/domenica/festivi","Biglietto ascensore: disponibilità limitata online 24 ore prima della data indicata"],"additional_pricing_context":["Il biglietto Museo include tutte le mostre eventualmente in corso","Esposizione Manifesti d'Arte (€4) può essere acquistata separatamente dal biglietto Museo"]}
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