Carbon Brief
Business Profile
Core Value Proposition
Carbon Brief provides clear on climate by delivering data-driven articles on climate science, energy and policy to improve understanding of climate change.
Target Customer
General readers with an interest in climate science, energy and policy; readers seeking credible, data-driven climate journalism and policy analysis.
Key Differentiator
Data-driven, clear climate journalism with broad coverage across science, energy and policy, plus specialized resources such as the Global South Climate Database.
Implementation Timeline
Value is immediate for readers as articles are published and newsletters are delivered on a regular schedule (Daily/Weekly Briefings).
Pain Points
- 1Complex climate science and policy information that is hard to understand
- 2Need for credible, data-driven analysis in climate journalism
- 3Fragmented or scattered coverage across science, energy and policy requiring a single credible source
Key Features
- 1Data-driven articles covering science, energy and policy
- 2Newsletters: Daily Briefing and Weekly Briefing
- 3Extensive policy and science sections (e.g., Policy, Science, Energy, IPCC, Climate modelling, etc.)
- 4Country profiles and various explainer/fact-check content
- 5Publicly accessible resources such as The Global South Climate Database
Target Customer Industries
Client Results
- 1Improved understanding of climate science and policy among readers
- 2Informed decision-making for policymakers, researchers and media professionals
- 3Credible, data-driven climate journalism and analysis
Competitive Advantages
- 1Clear, data-driven climate coverage
- 2Breadth of coverage across science, energy and policy
- 3Regular newsletters that summarize important developments
- 4Publicly available resources like the Global South Climate Database
Key Benefits
Additional Product Information
Product Description
Carbon Brief is a climate-focused news and analysis site offering in-depth coverage of climate science, energy and policy, including newsletters, country profiles, factchecks, explainers, and media analysis.
Target Market
General readers, policymakers, researchers, and media professionals seeking authoritative climate science and policy information
Unique Value Proposition
Clear, data-driven climate journalism with comprehensive coverage and accessible resources (including a publicly available Global South Climate Database) to inform understanding and decision-making
Pricing Model
Not disclosed
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