Carbon Brief

Business Profile

Core Value Proposition

Carbon Brief provides clear on climate by delivering data-driven articles on climate science, energy and policy to improve understanding of climate change.

Target Customer

General readers with an interest in climate science, energy and policy; readers seeking credible, data-driven climate journalism and policy analysis.

Key Differentiator

Data-driven, clear climate journalism with broad coverage across science, energy and policy, plus specialized resources such as the Global South Climate Database.

Implementation Timeline

Value is immediate for readers as articles are published and newsletters are delivered on a regular schedule (Daily/Weekly Briefings).

Pain Points

1Complex climate science and policy information that is hard to understand
2Need for credible, data-driven analysis in climate journalism
3Fragmented or scattered coverage across science, energy and policy requiring a single credible source

Key Features

1Data-driven articles covering science, energy and policy
2Newsletters: Daily Briefing and Weekly Briefing
3Extensive policy and science sections (e.g., Policy, Science, Energy, IPCC, Climate modelling, etc.)
4Country profiles and various explainer/fact-check content
5Publicly accessible resources such as The Global South Climate Database

Target Customer Industries

Client Results

1Improved understanding of climate science and policy among readers
2Informed decision-making for policymakers, researchers and media professionals
3Credible, data-driven climate journalism and analysis

Competitive Advantages

1Clear, data-driven climate coverage
2Breadth of coverage across science, energy and policy
3Regular newsletters that summarize important developments
4Publicly available resources like the Global South Climate Database

Key Benefits

1Clear, data-driven climate science and policy reporting

2Regular, curated summaries via Daily Briefing and Weekly Briefing

3Comprehensive policy and science content with country profiles and factchecks

4Access to specialized resources like the Global South Climate Database

Additional Product Information

Product Description

Carbon Brief is a climate-focused news and analysis site offering in-depth coverage of climate science, energy and policy, including newsletters, country profiles, factchecks, explainers, and media analysis.

Target Market

General readers, policymakers, researchers, and media professionals seeking authoritative climate science and policy information

Unique Value Proposition

Clear, data-driven climate journalism with comprehensive coverage and accessible resources (including a publicly available Global South Climate Database) to inform understanding and decision-making

Pricing Model

Not disclosed

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