Chartbeat
Business Profile
Core Value Proposition
Chartbeat provides real-time insights, engagement data, and optimization tools for media publishers.
Target Customer
Media publishers, newsrooms, content teams, editors
Key Differentiator
Real-time dashboards with recirculation and concurrent page view metrics, multi-site views, historical trends, competitive benchmarking, and newsroom-focused visualizations (Big Board, Slack integration, automated insights) tailored for editorial decision-making.
Implementation Timeline
Real-time insights and dashboards provide immediate visibility; ongoing optimization supported by live data and automated reports
Pain Points
- 1Need for real-time editorial insights to understand what drives engagement at the moment of publication
- 2Difficulty optimizing homepage content, headlines, and images in fast-moving news cycles
- 3Desire to grow and understand audience loyalty and content recirculation
Key Features
- 1Real-Time Dashboard with concurrent page views, unique visitors, and referrer traffic
- 2Heads Up Display to identify top-performing stories, scrolling depth, and placement performance
- 3Historical Dashboard to measure 13+ months of engagement and traffic trends
- 4Multi-Site View to group sites and track performance across multiple properties
- 5Headline Testing and Image Testing to optimize reader engagement and visual impact
- 6Automated insights and reports (email) with scenario benchmarks and exports
Target Customer Industries
Decision Makers
- 1CEO
- 2Project Manager
- 3SEO Editor
- 4Editorial Director
- 5Director of Technology
Client Results
- 1Gains in traffic and users cited by users of Chartbeat (customer testimonials)
- 2Ability to monitor audience across 50+ news sites for Raw Story Media
- 3Real-time data supports quick editorial decisions and strategic planning
Competitive Advantages
- 1Real-time and historical analytics in one platform
- 2Audience recirculation and engagement metrics to guide editorial decisions
- 3Competitive benchmarking within Chartbeat’s network (Cohorts)
- 4 newsroom-focused visualizations (Big Board) and large-screen dashboards
- 5Integrations (Slack, Facebook Instant Articles, Google AMP) and API capabilities
Key Benefits
Case Studies & Success Stories
Los Angeles Times uses Datastream for custom analytics
Datastream deployed by Los Angeles Times for custom analytics.
Raw Story Media uses Chartbeat to monitor audience across 50+ sites
CEO John Byrne states Chartbeat helps identify what content is most important and provides a strategic advantage.
Tribune Publishing homepage optimization (Kurt Gessler)
Project Manager notes consistent homepage optimization to boost engagement.
Rolling Stone editorial optimization
Editorial Director Jerry Portwood describes Chartbeat as beneficial for newsroom needs.
Additional Product Information
Product Description
Chartbeat is an analytics and optimization platform for media publishers, offering real-time data, historical insights, and audience growth tools across publishing sites and apps.
Target Market
Media publishers, newsrooms, and content teams seeking real-time editorial insights and audience optimization
Unique Value Proposition
A newsroom-focused analytics suite delivering real-time, actionable insights to optimize content, boost engagement, and grow loyal audiences at scale across multiple sites and platforms.
Technical Requirements
Real-Time Dashboard, Historical Dashboard, Multi-Site View, integrations with Facebook Instant Articles, Google AMP, Slack; API access; support for content recommendations and automated insights
Pricing Model
Not specified in the provided content
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