Chartbeat

Business Profile

Core Value Proposition

Chartbeat provides real-time insights, engagement data, and optimization tools for media publishers.

Target Customer

Media publishers, newsrooms, content teams, editors

Key Differentiator

Real-time dashboards with recirculation and concurrent page view metrics, multi-site views, historical trends, competitive benchmarking, and newsroom-focused visualizations (Big Board, Slack integration, automated insights) tailored for editorial decision-making.

Implementation Timeline

Real-time insights and dashboards provide immediate visibility; ongoing optimization supported by live data and automated reports

Pain Points

1Need for real-time editorial insights to understand what drives engagement at the moment of publication
2Difficulty optimizing homepage content, headlines, and images in fast-moving news cycles
3Desire to grow and understand audience loyalty and content recirculation

Key Features

1Real-Time Dashboard with concurrent page views, unique visitors, and referrer traffic
2Heads Up Display to identify top-performing stories, scrolling depth, and placement performance
3Historical Dashboard to measure 13+ months of engagement and traffic trends
4Multi-Site View to group sites and track performance across multiple properties
5Headline Testing and Image Testing to optimize reader engagement and visual impact
6Automated insights and reports (email) with scenario benchmarks and exports

Target Customer Industries

Decision Makers

1CEO
2Project Manager
3SEO Editor
4Editorial Director
5Director of Technology

Client Results

1Gains in traffic and users cited by users of Chartbeat (customer testimonials)
2Ability to monitor audience across 50+ news sites for Raw Story Media
3Real-time data supports quick editorial decisions and strategic planning

Competitive Advantages

1Real-time and historical analytics in one platform
2Audience recirculation and engagement metrics to guide editorial decisions
3Competitive benchmarking within Chartbeat’s network (Cohorts)
4 newsroom-focused visualizations (Big Board) and large-screen dashboards
5Integrations (Slack, Facebook Instant Articles, Google AMP) and API capabilities

Key Benefits

1Immediate understanding of reader engagement and recirculation

2Ability to optimize homepage content, headlines, and visuals in real time

3Visibility into audience size, activity, and loyalty across sites

4Proactive alerts for unusual spikes or dips

5Collaborative tools and dashboards designed for large newsroom environments

Case Studies & Success Stories

Los Angeles Times uses Datastream for custom analytics

Case #1

Datastream deployed by Los Angeles Times for custom analytics.

Raw Story Media uses Chartbeat to monitor audience across 50+ sites

Case #2

CEO John Byrne states Chartbeat helps identify what content is most important and provides a strategic advantage.

Tribune Publishing homepage optimization (Kurt Gessler)

Case #3

Project Manager notes consistent homepage optimization to boost engagement.

Rolling Stone editorial optimization

Case #4

Editorial Director Jerry Portwood describes Chartbeat as beneficial for newsroom needs.

Additional Product Information

Product Description

Chartbeat is an analytics and optimization platform for media publishers, offering real-time data, historical insights, and audience growth tools across publishing sites and apps.

Target Market

Media publishers, newsrooms, and content teams seeking real-time editorial insights and audience optimization

Unique Value Proposition

A newsroom-focused analytics suite delivering real-time, actionable insights to optimize content, boost engagement, and grow loyal audiences at scale across multiple sites and platforms.

Technical Requirements

Real-Time Dashboard, Historical Dashboard, Multi-Site View, integrations with Facebook Instant Articles, Google AMP, Slack; API access; support for content recommendations and automated insights

Pricing Model

Not specified in the provided content

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