Chocolatey

Business Profile

Core Value Proposition

Chocolatey provides software management automation for Windows that wraps installers, executables, zips, and scripts into compiled packages.

Target Customer

IT admins, DevOps teams, and enterprise IT decision-makers responsible for managing Windows software deployments across multiple endpoints.

Key Differentiator

Offers enterprise-grade features (Central Management, Package Internalizer, Package Synchronizer, Self-Service Anywhere) and integrates with common IT tools (SCCM, Intune, Puppet, Chef), plus a large ecosystem of packages and offline/secure deployment options.

Implementation Timeline

Not specified in the provided content

Pain Points

1Manual and time-consuming package creation for software deployment
2Difficulty maintaining up-to-date software across many endpoints
3Need for centralized visibility, governance, and reliable deployments across Windows devices

Key Features

1Package Creation: automatically creates high-quality packages for various installer types
2Package Internalizer: offline/internal hosting of packages by recompiling with internal resources
3Package Audit: visibility into software installation history and upgrade targets
4Package Synchronizer: auto-synchronization and inventory across endpoints
5Chocolatey Central Management and Self-Service Anywhere: real-time insights, regulatory control, and end-user package installability

Target Customer Industries

Decision Makers

1Technical Specialist
2Software Engineer
3Senior Staff IT Engineer
4Director, IT Operations
5Senior Manager, IT
6Senior Engineer IT Services
7Network Administrator
8Client Platform Manager
9DevOps Coach
10IT Director
11System Manager
12Technology Manager
13Operations IT Professional

Client Results

1Improved efficiency and consistency across workstations
2Automated software updates and deployments, reducing manual effort
3Faster deployment of software and better endpoint visibility
4Reduced packaging overhead and improved security/compliance
5Easier access to vital software for engineers and teams

Competitive Advantages

1Enterprise-ready with Central Management, offline/air-gapped deployment, and private internal repositories
2Strong integrations with SCCM, Intune, Puppet, Chef and other tools
3Large ecosystem of packages (>7,500 community packages referenced via internalization options)
4Self-Service and governance features to streamline user-driven deployments
5Clear pricing tiers and support options for Chocolatey for Business

Key Benefits

1Faster, more consistent software packaging and deployment

2Improved security/compliance and endpoint visibility

3Centralized control with self-service capabilities

4Offline/air-gapped packaging for secure environments

5Strong integrations with common IT tools and workflows

Case Studies & Success Stories

CME Group

Case #1

Tony Cheng, Technical Specialist — Customer success story featured in testimonials

Puppet

Case #2

Mike Lombardi, Software Engineer — Customer success story featured in testimonials

Qualcomm

Case #3

Dwight Bragdon, Senior Staff IT Engineer — Customer success story featured in testimonials

Yelp

Case #4

Ryan de Temple, Client Platform Manager — Customer success story featuring deployments and IT efficiency

The Sage Colleges

Case #5

Alex Markessinis, Senior Network Administrator — Case study involving automated deployments and packaging

Additional Product Information

Product Description

Chocolatey is a package manager for Windows that automates software deployment by wrapping installers, executables, zips, and scripts into packages. It offers tools for self-service, central management, offline deployments, and integration with popular IT systems.

Target Market

Organizations and IT teams that deploy and manage software on Windows across numerous endpoints, from mid-market to large enterprises.

Unique Value Proposition

A Windows package manager with enterprise-grade features (Central Management, offline packaging, internalization, and extensive integrations) plus a large package ecosystem to streamline and standardize software deployments.

Technical Requirements

Requires Windows endpoints; integrates with SCCM, Intune, Puppet, Chef; supports Central Management, Package Internalizer, and other Chocolatey for Business capabilities

Pricing Model

Pricing shown as annual subscriptions for Chocolatey for Business with per-node pricing; example: 500-1,999 nodes at $17.10 per node; non-profit pricing available; perpetual pricing options available; additional pricing details and support levels are listed on the pricing page

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