Circuit of The Americas

Business Profile

Core Value Proposition

Circuit of The Americas provides a premier destination for world-class motorsports and entertainment, hosting Formula 1 United States Grand Prix, MotoGP, NASCAR, FIA World Endurance Championship, MotoAmerica and concerts.

Target Customer

{"Motorsports and live entertainment fans","Brand partners and sponsors","Event organizers","Driving enthusiasts","Families and concertgoers"}

Key Differentiator

A 1,500-acre, purpose-built venue outside downtown Austin with a 3.41-mile track designed to host premier motorsports championships, plus integrated hospitality (The Haven), a major concert venue (Germania Insurance Amphitheater), karting, RV park, car condos and future attractions (COTALAND).

Implementation Timeline

Not specified in content

Pain Points

1Need for a single venue to host premier global motorsports events and large-scale concerts
2Desire to deliver integrated fan experiences and hospitality across events
3Need for year-round experiences and ancillary amenities (karting, RV park, car condos) to extend engagement

Key Features

13.41-mile track with 11 left turns, 9 right turns, 42-52 feet wide, and 130 ft elevation change
2The Haven: climate-controlled hospitality with access to evening headlining concerts, all-day meals and cash bar
3Germania Insurance Amphitheater: up to 14,000 guests (6,700 reserved seating)
4COTA Karting: outdoor karting track with karts up to 35 mph
5Year-round experiences: RV Park, Car Condos, Bike Night, Cars and Coffee, Driving Experiences
6COTALAND coming soon (theme park)

Target Customer Industries

Decision Makers

1Account Manager

Client Results

1High audience reach: 1,000,000 annual guests and 900,000 digital fans
2300+ events per year
3Opportunity for brand activation and engagement through customized partnership programs

Competitive Advantages

1Hosts globally known events (F1 USGP, MotoGP, NASCAR, etc.) and major concerts
2Integrated hospitality through The Haven and concert access
3Diverse on-site experiences (karting, RV park, car condos) and future theme park (COTALAND)
4Large, active audience and broad digital reach

Key Benefits

1Access to premier global events (F1 USGP, MotoGP, NASCAR)

2Premium hospitality and fan experiences (The Haven) with concert access

3Year-round attractions (Karting, RV Park, Car Condos, Bike Night, Cars & Coffee)

4Broad audience reach and extensive event calendar (1M guests, 900K digital fans, 300+ events)

5Upcoming attractions and multi-venue ecosystem including COTALAND

Additional Product Information

Product Description

A premier motorsport and entertainment venue featuring a 3.41-mile track, premium hospitality, concert venues, karting, RV park, car condos, and a calendar of world-class events including Formula 1 United States Grand Prix and MotoGP.

Target Market

Motorsports and live entertainment fans, event organizers, brand sponsors, corporate partners, driving enthusiasts

Unique Value Proposition

The only purpose-built US facility designed to host premier world motorsports championships with an integrated ecosystem of hospitality, entertainment, and year-round experiences on a 1,500-acre campus

Technical Requirements

Not specified

Pricing Model

The Haven Package Price $1,737.50+ (fees included); The Haven Upgrade Price $265.50+ (fees included). Additional items like Parking, RV & Camping are listed but without prices in content.

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