Circuit of The Americas
Business Profile
Core Value Proposition
Circuit of The Americas provides a premier destination for world-class motorsports and entertainment, hosting Formula 1 United States Grand Prix, MotoGP, NASCAR, FIA World Endurance Championship, MotoAmerica and concerts.
Target Customer
{"Motorsports and live entertainment fans","Brand partners and sponsors","Event organizers","Driving enthusiasts","Families and concertgoers"}
Key Differentiator
A 1,500-acre, purpose-built venue outside downtown Austin with a 3.41-mile track designed to host premier motorsports championships, plus integrated hospitality (The Haven), a major concert venue (Germania Insurance Amphitheater), karting, RV park, car condos and future attractions (COTALAND).
Implementation Timeline
Not specified in content
Pain Points
- 1Need for a single venue to host premier global motorsports events and large-scale concerts
- 2Desire to deliver integrated fan experiences and hospitality across events
- 3Need for year-round experiences and ancillary amenities (karting, RV park, car condos) to extend engagement
Key Features
- 13.41-mile track with 11 left turns, 9 right turns, 42-52 feet wide, and 130 ft elevation change
- 2The Haven: climate-controlled hospitality with access to evening headlining concerts, all-day meals and cash bar
- 3Germania Insurance Amphitheater: up to 14,000 guests (6,700 reserved seating)
- 4COTA Karting: outdoor karting track with karts up to 35 mph
- 5Year-round experiences: RV Park, Car Condos, Bike Night, Cars and Coffee, Driving Experiences
- 6COTALAND coming soon (theme park)
Target Customer Industries
Decision Makers
- 1Account Manager
Client Results
- 1High audience reach: 1,000,000 annual guests and 900,000 digital fans
- 2300+ events per year
- 3Opportunity for brand activation and engagement through customized partnership programs
Competitive Advantages
- 1Hosts globally known events (F1 USGP, MotoGP, NASCAR, etc.) and major concerts
- 2Integrated hospitality through The Haven and concert access
- 3Diverse on-site experiences (karting, RV park, car condos) and future theme park (COTALAND)
- 4Large, active audience and broad digital reach
Key Benefits
Additional Product Information
Product Description
A premier motorsport and entertainment venue featuring a 3.41-mile track, premium hospitality, concert venues, karting, RV park, car condos, and a calendar of world-class events including Formula 1 United States Grand Prix and MotoGP.
Target Market
Motorsports and live entertainment fans, event organizers, brand sponsors, corporate partners, driving enthusiasts
Unique Value Proposition
The only purpose-built US facility designed to host premier world motorsports championships with an integrated ecosystem of hospitality, entertainment, and year-round experiences on a 1,500-acre campus
Technical Requirements
Not specified
Pricing Model
The Haven Package Price $1,737.50+ (fees included); The Haven Upgrade Price $265.50+ (fees included). Additional items like Parking, RV & Camping are listed but without prices in content.
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