Circular Economy Initiative
Business Profile
Core Value Proposition
[Circular Economy Initiative] provides a framework, network and resources to accelerate the transition to a circular economy by eliminating waste, circulating products and materials, and regenerating nature.
Target Customer
{"Businesses","Policymakers","Academia / research institutions","Cities and municipalities","Public sector organizations","Network partners and members of the Ellen MacArthur Foundation"}
Key Differentiator
Combines a globally recognized three-principle circular economy model (eliminate waste and pollution; circulate products and materials; regenerate nature) with the butterfly diagram, sector-specific missions (Plastics, Retail, Critical Minerals), a broad network of partners, and a rich library of case studies, learning resources and publications. It emphasizes systemic, design-driven change and policy activation across multiple industries since 2012.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Waste and pollution produced by linear take-make-dispose systems
- 2Depletion of finite resources and rising resource inefficiency
- 3Difficulty scaling circular business models from pilots to large-scale implementation
Key Features
- 1Circular economy introduction and learning resources (articles, case studies, learning materials, glossary)
- 2Sector-specific missions and policy guidance (Plastics Mission, Retail Mission, Critical Minerals Mission)
- 3A robust network of partners and members for collaboration
- 4Publications, case studies and multimedia content (videos, reports, podcasts)
- 5Impact and progress emphasis with opportunities for donations and philanthropy
Target Customer Industries
Client Results
- 1Elimination of waste and pollution in economic systems
- 2Circulation of products and materials at their highest value
- 3Regeneration of nature and decoupling of economic activity from finite resource use
- 4Growth in prosperity, jobs and resilience while reducing greenhouse gas emissions, waste and pollution
Competitive Advantages
- 1Global, mission-driven network enabling systems-level change across industries
- 2Evidence-based framework and learning resources (e.g., butterfly diagram, circular economy explanations)
- 3Sector-specific missions to accelerate adoption (Plastics, Retail, Critical Minerals)
- 4History and credibility with ongoing work since 2012 and broad partnerships
- 5Access to case studies, publications and real-world examples to inform strategy
Key Benefits
Case Studies & Success Stories
Commercial collaboration: A powerful driver for the circular economy
Case studies providing replicable examples of commercial collaboration between organizations to drive the circular economy.
Reuse in the Global South
Publication (in partnership with WWF) filled with case studies from innovative companies on reuse in the Global South.
H&M Foundation supports The Fashion ReModel
Philanthropic support to accelerate the uptake of circular business models for fashion.
Apeel case study
Apeel’s plant-based edible coating slows spoilage, reducing water loss and oxidation to extend shelf life of fresh produce; used as an example of circular design in food.
Additional Product Information
Product Description
A framework and network operated by the Ellen MacArthur Foundation to accelerate the transition to a circular economy through design, sector-specific missions, policy activation, and a global network of partners. Includes educational resources, case studies, publications, and media content.
Target Market
Global businesses, policymakers, academic institutions and cities seeking to implement circular economy practices across sectors such as fashion, retail, food, plastics, and agriculture.
Unique Value Proposition
A globally recognized, design-driven circular economy framework paired with sector-specific missions, a comprehensive knowledge library, and a large network of partners to enable systemic change at scale—backed by decades of activity since 2012.
Technical Requirements
Not specified in the provided content; resources are primarily educational and informational (web-based).
Pricing Model
Donations-based funding model: one-off or monthly tax-deductible contributions; donor-advised funds (DAF); legacy gifts; partnership funding. Described on the Donations page as a means to support the Foundation's work.
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