Cleavr

Business Profile

Core Value Proposition

Cleavr provides an all-in-one server and deployment management platform to provision, deploy, monitor, and secure servers and apps, with a focus on composable PHP and NodeJS stacks.

Target Customer

{"Web development shops","Startups","Indie hackers","Learners","Managed hosting providers"}

Key Differentiator

Bring Your Own Server (BYOS) with broad cloud-provider integrations plus a centralized control center for provisioning, deploying (1-click or code commit), monitoring, backups, and security across multiple app stacks (AdonisJS, Nuxt, Laravel, Strapi, Directus, WordPress, NodeJS, PHP).

Implementation Timeline

{"description":"Value is presented as quick and incremental through a 3-step flow (Create a server, Add apps, Deploy) and a 5-day free trial, suggesting rapid realization of benefits after setup.","evidence":["As easy as 1) Create a server 2) Add your apps 3) Deploy","5-day free trial mentioned on multiple pages"]}

Pain Points

1Managing multiple tools for provisioning, backups, monitoring, and cron jobs is time-consuming and costly.
2Setting up and configuring servers, environments, and web servers (NGINX) across different providers is complex and error-prone.
3DevOps overhead diverts time away from building and improving apps.

Key Features

1Cloud provider provisioning and integrations (DigitalOcean, AWS, Hetzner, UpCloud, Linode, Vultr, Oracle, etc.)
2Push-to-deploy and code-based deployments from GitHub, GitLab, and Bitbucket
3Backups and storage integrations (AWS S3, Wasabi, BackBlaze, DO Spaces, SFTP, local storage)
4Security features (LetsEncrypt SSL, Fail2Ban, UFW, site isolation, SSH management)
5Monitoring and production log reports, DNS management, redirects, and environment variables
6Support for multiple stacks and apps (NodeJS, PHP, WordPress, Laravel, AdonisJS, Nuxt, Strapi, Directus, etc.)

Target Customer Industries

Decision Makers

1CEO

Client Results

1Stability and fast support, with a customer praising Cleavr for being stable and having unusually fast support
2Consolidation of server/deployment tooling to reduce DevOps overhead and focus on app development

Competitive Advantages

1All-in-one platform combining provisioning, deployments, monitoring, backups, and security
2BYOS model with extensive cloud provider integrations and a custom connector for other VPS providers
31-click deployments or code-commit deployments
4Supports a wide range of frameworks and CMSs (NodeJS, PHP, Laravel, WordPress, AdonisJS, Nuxt, Strapi, Directus, etc.)
5Built-in security and SSL options, DNS and cache controls, and staging environments

Key Benefits

1Time and tool consolidation to reduce DevOps overhead

2Fast, easy server provisioning and app deployment

3Security and reliability features (SSL, Fail2Ban, UFW, SSH access control)

4Free SSL options and diverse DNS/redirect capabilities

5Git-based deployment workflows and multi-server/load-balancer deployments

Case Studies & Success Stories

Digital IT Scandinavia — Customer testimonial

Case #1

Peter Carlsson, CEO, described Cleavr as stable with ridiculously fast support and noted that Cleavr covers all his demands and helps keep customers happy.

Additional Product Information

Product Description

Cleavr is an all-in-one server and deployment management platform designed to provision, deploy, monitor, backup, and secure servers and apps for a composable PHP and NodeJS stack.

Target Market

{"Web development shops","Startups","Indie hackers","Learners","Managed hosting providers"}

Unique Value Proposition

Cleavr consolidates server provisioning, app deployments, backups, monitoring, and security into a single platform with BYOS support and flexible deployment options, tailored for PHP/NodeJS stacks.

Technical Requirements

Integrations with cloud providers (DigitalOcean, AWS, Linode, UpCloud, Vultr, Hetzner, Oracle, and others) and support for apps/stacks including NodeJS, PHP, Laravel, AdonisJS, Nuxt, Strapi, Directus, WordPress, and PM2-based NodeJS environments. Includes a custom connector for additional VPS providers.

Pricing Model

{"pricing_tiers":[{"name":"Lite","price_per_month":5.5,"features":["Up to one server","Add and deploy unlimited apps","Manage cron jobs and process monitors"]},{"name":"Pro","price_per_month":15,"features":["Everything in Lite","Server monitoring and log reports","Database and filesystem backups","Quick scripts and commands"]},{"name":"Business","price_per_month":30,"features":["Everything in Pro","Add your team members and manage teams","Resource management"]}],"notes":["5-day free trial (Pro during trial)","Yearly billing discounts are advertised (66/year for Lite; 180/year for Pro; 360/year for Business) with respective savings","Discounts for students, non-profits, and low-income regions advertised (50% off yearly plans)"]}

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