ClickZ

Business Profile

Core Value Proposition

ClickZ provides timely news, insights, and intelligence on digital marketing and advertising for senior marketers and business leaders.

Target Customer

Senior digital marketers and business leaders

Key Differentiator

One of the largest digital marketing communities in the world, backed by Blenheim Chalcot, with integrated news, webinars, events, reports, and an awards program (The ClickZ Media Awards 2025). Also connected to sister site Search Engine Watch.

Implementation Timeline

Awards submissions open April 15, 2025; deadline June 10, 2025; finalists announced June 16, 2025; awards ceremony during Cannes Lions Week

Pain Points

1Need to stay ahead of the rapidly evolving digital marketing landscape
2Need access to credible, up-to-date news, insights, and analysis for decision-making
3Desire for industry recognition and exposure through an awards program and high-visibility events

Key Features

1News coverage and thought leadership on digital marketing and advertising
2Webinars, events, and conference coverage (e.g., Smartly ADVANCE, Cannes Lions-related events)
3Awards program: The ClickZ Media Awards 2025 (TwentyFive of TwentyFive) recognizing top DTC eCommerce campaigns
4Content calendar and CPM Calculator tools
5Categories and archives for topics like Digital Marketing, B2B Marketing, DTC Marketing, AI in Marketing, etc.

Target Customer Industries

Decision Makers

1Chief Marketing Officer (CMO)
2Chief Executive Officer (CEO)
3Director

Client Results

1Global recognition at Cannes Lions Festival for award winners
2Featured in ClickZ's annual digital excellence report
3Digital winner's badge for marketing materials
4Industry-wide visibility as a digital marketing leader

Competitive Advantages

1Global recognition and exposure through Cannes Lions timing
2Access to a large, active digital marketing community
3Backing by Blenheim Chalcot, a major venture builder
4Sister site relationship with Search Engine Watch for broader reach

Key Benefits

1Stay informed with timely digital marketing news and insights

2Learn from and engage with industry events and webinars

3Gain visibility and prestige through award programs

4Access planning tools and editorial resources (Content Calendar, CPM Calculator)

Additional Product Information

Product Description

ClickZ is a digital marketing and advertising news source that provides news, insights, and intelligence for marketing professionals, along with events and an awards program.

Target Market

Senior digital marketers, marketing leaders, and business executives seeking news, insights, and industry benchmarks in digital marketing

Unique Value Proposition

A large, globally connected digital marketing community delivering news, insights, events, and formal recognition (awards) backed by a major venture builder, with access to exclusive events and resources like a CPM calculator and content calendar.

Technical Requirements

Not specified

Pricing Model

Not disclosed

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