ClickZ
Business Profile
Core Value Proposition
ClickZ provides timely news, insights, and intelligence on digital marketing and advertising for senior marketers and business leaders.
Target Customer
Senior digital marketers and business leaders
Key Differentiator
One of the largest digital marketing communities in the world, backed by Blenheim Chalcot, with integrated news, webinars, events, reports, and an awards program (The ClickZ Media Awards 2025). Also connected to sister site Search Engine Watch.
Implementation Timeline
Awards submissions open April 15, 2025; deadline June 10, 2025; finalists announced June 16, 2025; awards ceremony during Cannes Lions Week
Pain Points
- 1Need to stay ahead of the rapidly evolving digital marketing landscape
- 2Need access to credible, up-to-date news, insights, and analysis for decision-making
- 3Desire for industry recognition and exposure through an awards program and high-visibility events
Key Features
- 1News coverage and thought leadership on digital marketing and advertising
- 2Webinars, events, and conference coverage (e.g., Smartly ADVANCE, Cannes Lions-related events)
- 3Awards program: The ClickZ Media Awards 2025 (TwentyFive of TwentyFive) recognizing top DTC eCommerce campaigns
- 4Content calendar and CPM Calculator tools
- 5Categories and archives for topics like Digital Marketing, B2B Marketing, DTC Marketing, AI in Marketing, etc.
Target Customer Industries
Decision Makers
- 1Chief Marketing Officer (CMO)
- 2Chief Executive Officer (CEO)
- 3Director
Client Results
- 1Global recognition at Cannes Lions Festival for award winners
- 2Featured in ClickZ's annual digital excellence report
- 3Digital winner's badge for marketing materials
- 4Industry-wide visibility as a digital marketing leader
Competitive Advantages
- 1Global recognition and exposure through Cannes Lions timing
- 2Access to a large, active digital marketing community
- 3Backing by Blenheim Chalcot, a major venture builder
- 4Sister site relationship with Search Engine Watch for broader reach
Key Benefits
Additional Product Information
Product Description
ClickZ is a digital marketing and advertising news source that provides news, insights, and intelligence for marketing professionals, along with events and an awards program.
Target Market
Senior digital marketers, marketing leaders, and business executives seeking news, insights, and industry benchmarks in digital marketing
Unique Value Proposition
A large, globally connected digital marketing community delivering news, insights, events, and formal recognition (awards) backed by a major venture builder, with access to exclusive events and resources like a CPM calculator and content calendar.
Technical Requirements
Not specified
Pricing Model
Not disclosed
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