Colorlines
Business Profile
Core Value Proposition
Colorlines provides accessible media on race, power and democracy, delivering analysis, collective meaning-making, and opportunities to engage in power-building moments and movements.
Target Customer
Everyday activists, organizers, advocates, journalists, researchers, educators, and policymakers seeking racial justice content, analysis, and organizing resources.
Key Differentiator
A leading, published-by-Race-Forward multimedia platform that combines analysis, explainers, stories, and community conversations to empower movement-building and public discourse around race and democracy.
Implementation Timeline
Immediate access to content upon visiting the site, with ongoing daily updates and new releases (Colorlines evolved into a daily digital news site in 2010).
Pain Points
- 1Limited access to credible, actionable media on race, power, and democracy
- 2Need for practical analysis to ground activism and inform policy engagement
- 3Desire for community learning, storytelling, and organizing resources to support movements
Key Features
- 1Explainers on key concepts (e.g., Healing Justice, Collective Power, Government and democracy in race context)
- 2Organizing Stories featuring real-life organizer journeys
- 3Community Conversations and live discussions
- 4Momentum podcast with movement voices and strategies
- 5Archive of articles and multimedia content
- 6Video explainers and multimedia storytelling (e.g., Women Transcend, Juneteenth history, etc.)
Target Customer Industries
Decision Makers
- 1Chief of Staff
- 2Director
- 3Co-Executive Director
- 4Executive Director
- 5National Director
- 6Deputy Executive Director
- 7Co-Founder
- 8Co-Director
Client Results
- 1Increased knowledge and understanding of race, power and democracy
- 2Enhanced ability to engage in power-building and advocacy movements
- 3More informed public discourse and community organizing
- 4Access to a robust library of explainers, stories, and conversations to support activism
Competitive Advantages
- 1Credible, mission-driven media published by Race Forward
- 2Multi-format content (articles, explainers, stories, videos, podcasts)
- 3Strong emphasis on organizing, movement-building, and practical engagement
- 4Rich archive of historical and contemporary analyses and narratives
Key Benefits
Case Studies & Success Stories
Finding Purpose and Power Where Darkness Lives: Cheryl Wilkins' Journey Through Incarceration
Cheryl Wilkins, co-founder and co-director at Columbia University’s Center for Justice, discusses her experience as a queer woman inside prison and the systemic reasons for incarceration.
Courage is Contagious: Alejandra Gomez’s Organizing Journey
Alejandra Gomez, Executive Director of Living United for Change in Arizona (LUCHA), describes how courage to speak out can inspire others to take action.
Something Miraculous: Sulma Arias Migration Journey
Sulma Arias, People’s Action Executive Director, shares her immigration story to illustrate how connection and compassion catalyze transformation and belonging.
How Georgia Youth Organize for Education Justice
Members of the Georgia Youth Justice Coalition share testimonies about what motivates their organizing and how they pursue education justice.
Additional Product Information
Product Description
Colorlines is a multimedia platform and the leading source for accessible media on race, power and democracy, offering analysis, explainers, organizing stories, and community conversations to support racial justice activism.
Target Market
Activists, organizers, advocates, educators, researchers, journalists, and policymakers seeking tools, analysis, and narratives to advance racial justice and democratic participation.
Unique Value Proposition
A political home for everyday activists, combining rigorous analysis, multimedia storytelling, and practical organizing resources published by Race Forward to empower movement-building and informed public engagement.
Technical Requirements
Not specified in content
Pricing Model
Not specified in content
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