COLOURlovers

Business Profile

Core Value Proposition

COLOURlovers provides a creative community where people from around the world create and share colors, palettes and patterns, discuss the latest trends and explore colorful articles... All in the spirit of love

Target Customer

Designers and artists seeking color inspiration, ideas and feedback for professional and personal projects; hobbyists who create and share colors, palettes, patterns

Key Differentiator

Global community-centric platform combining user-generated colors, palettes, patterns and templates with social engagement and content discovery (colors, patterns, templates) and dedicated spaces for various design themes

Implementation Timeline

Not specified in content

Pain Points

1Finding color inspiration and ideas for design projects
2Getting feedback from a community of peers
3Organizing and sharing color palettes and patterns across multiple formats

Key Features

1User-generated colors, palettes, patterns and templates
2Color palette maker to create and share color combinations
3Seamless Lite for designing seamless patterns (requires Flash)
4Community discussions, blogs, forums, groups and channels
5Search and browse through colors, palettes, patterns, shapes and templates

Target Customer Industries

Client Results

1There are currently 9,425,230 Lovers sharing 10,306,099 Colors in 4,970,824 Palettes and 6,041,355 Patterns in 540,686 Templates.
2Lovers have scored the Colors, Palettes & Patterns 18,465,077 times and left 7,112,509 comments.

Competitive Advantages

1Large, global, active community of designers and artists
2Rich, user-generated library of colors, palettes, patterns and templates
3Integrated tools such as color palette maker and seamless pattern design
4Dedicated channels for fashion, home, print and more
5Public social engagement with comments and discussions

Key Benefits

1Inspiration from user-generated colors, palettes and patterns

2Feedback and engagement from a global design community

3Tools to create and share palettes and patterns

4Exposure to design trends and articles

Additional Product Information

Product Description

COLOURlovers is an international community of designers and artists who visit the site to get color inspiration, ideas and feedback for both their professional and personal projects; features include sharing colors, palettes and patterns, trends discussions, and color-based tools like a palette maker.

Target Market

Designers and artists seeking color inspiration and feedback, including professionals and hobbyists across fashion, interior, publishing, web, and wedding industries

Unique Value Proposition

A global, community-driven hub for color ideas, palettes, and patterns with built-in discovery, collaboration, and design tools tailored for creative professionals and enthusiasts

Technical Requirements

Seamless Lite requires Flash to design patterns (noted on the Seamless Lite page); cookies policy noted across pages

Pricing Model

Not disclosed

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