ColourPop Cosmetics

Business Profile

Core Value Proposition

ColourPop Cosmetics provides affordable, trend-driven makeup products and value sets, including licensed collaborations with Disney, Shrek, Twilight, Toy Story, Sailor Moon and more.

Target Customer

Online beauty shoppers and makeup enthusiasts seeking affordable, on-trend cosmetics; fans of licensed character and franchise collaborations.

Key Differentiator

Extensive lineup of licensed collaborations and themed collections, widespread value bundles, and frequent restocks plus promotional discounts, all sold directly via their online store.

Implementation Timeline

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Pain Points

1Need for affordable, high-coverage makeup products and frequent discounts
2Desire for a wide range of shades, palettes, and product formats in one place
3Interest in themed/licensed collaborations and limited-edition collections

Key Features

1Broad product categories: Palettes, Eyes, Lips, Face, Skincare, Tools
2Value sets and bundles (e.g., Lippie Pencil Vault, So Juicy lip products, mystery/seasonal boxes)
3Licensed collaborations with major franchises (Disney, Shrek, Twilight, Toy Story, Sailor Moon, etc.)
4Direct-to-consumer online store with promotions and restocks
5Free shipping thresholds (domestic $35+, international $60+)

Target Customer Industries

Decision Makers

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Client Results

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Competitive Advantages

1Low-to-mid price point with regular sales and bundles
2Extensive catalog across palettes, lips, face, and skincare
3Strong licensing partnerships offering exclusive collaborations
4Direct online shopping with clear shipping perks

Key Benefits

1Affordability with regular promotions

2Wide range of products and formats

3Access to licensed collaboration collections

4Convenient online shopping with free shipping options

Additional Product Information

Product Description

Cosmetics and skincare brand offering makeup products, palettes, sets, and collaborations across eyes, lips, face, and skincare.

Target Market

Beauty enthusiasts and online shoppers seeking affordable, trend-driven cosmetics; fans of licensed franchise collaborations

Unique Value Proposition

Affordable, on-trend cosmetics with frequent collaborations and curated value sets, all accessible via a direct online store

Technical Requirements

Not specified

Pricing Model

Per-item pricing with regular sales and discounts; bundles and value sets; free shipping thresholds

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