Empik.com
Business Profile
Core Value Proposition
Empik.com provides an online marketplace with access to over 10,000,000 products and gift ideas, including books, music, film, and more, with the added benefit of free delivery for Empik Premium members.
Target Customer
Poland-based online shoppers and gift seekers; consumers purchasing across categories like books, media, health & beauty, toys, home, electronics, etc.; and Empik Premium members who receive free delivery.
Key Differentiator
Omnichannel reach with online shopping plus delivery to over 300 Empik physical salons in Poland, and a bundled premium program (Empik Premium) that offers 0 zł delivery.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Need for a single, vast catalog spanning multiple categories (books, media, lifestyle) in one place.
- 2Desire for convenient, cost-effective delivery options (free delivery via Empik Premium).
- 3Preference for both online shopping and in-store pickup/delivery through a large store network.
Key Features
- 1Online store (Empik.com) offering 10,000,000+ products and gift ideas.
- 2Empik Premium program enabling free delivery.
- 3Delivery to over 300 Empik stores nationwide in Poland.
- 4Wide category coverage including Books, Music, Film, Health & Beauty, Toys, Home & Garden, Electronics, and more.
- 5Branding and cross-linking properties (e.g., Empik Go, Empik Premium) as part of the ecosystem.
Target Customer Industries
Decision Makers
- 1Not explicitly specified in the content
Client Results
- 1Access to a massive product catalog in a single online platform
- 2Cost savings on delivery through Empik Premium
- 3Omnichannel shopping experience with nationwide store network
Competitive Advantages
- 1Very large catalog (10,000,000+ items) across multiple categories
- 2Omnichannel reach (online store + delivery to 300+ physical Empik locations)
- 3Free delivery for Empik Premium members
- 4Polish market focus with integrated ecosystem (Empik Premium, Empik Go, Empik Bilety, etc.)
Key Benefits
Additional Product Information
Product Description
Online shop offering over 10,000,000 products and gift ideas across categories such as books, music, film, health and beauty, toys, home, electronics, and more; delivers to over 300 Empik stores in Poland; Empik Premium provides free delivery.
Target Market
Polish consumers seeking a broad online shopping platform for books, media, lifestyle products, and gifts; also targets Empik Premium members and potential sellers via the platform.
Unique Value Proposition
A massive, category-spanning online marketplace enhanced by a large store network (300+ salons) and a Premium membership that offers free delivery.
Technical Requirements
Not specified in the provided content
Pricing Model
Empik Premium provides free delivery; specific pricing details for the premium program are not provided in the content
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