Column Five
Business Profile
Core Value Proposition
Column Five provides B2B brand and content marketing services for SaaS companies, helping brands differentiate, build trust, and accelerate sales through storytelling and content.
Target Customer
SaaS brands and their marketing teams seeking to differentiate their products and drive demand through brand storytelling and content marketing.
Key Differentiator
Specializes in building brands through authentic, data-informed storytelling and long-form content for SaaS; emphasizes content as a core differentiator to reduce sales friction; operates as an extension of the clientâs team.
Implementation Timeline
Evidence of value within one month is shown in the VideoAmp case (850% MQL increase in one month).
Pain Points
- 1SaaS brands struggle to stand out in crowded markets and earn buyer trust.
- 2Sales processes can be friction-filled without strong brand storytelling and aligned content.
- 3Need to educate, engage, and inspire target audiences to convert into customers.
Key Features
- 1Brand development
- 2Content strategy and creation
- 3Distribution strategy
- 4Video production
- 5ABM and demand-generation campaigns
- 6Case studies and content-led campaigns
Target Customer Industries
Decision Makers
- 1B2B Marketing Manager
- 2CMO
- 3Brand Program Manager
- 4Director of Marketing and Communications
- 5Senior Marketing Manager, Content Marketing
Client Results
- 1Dropbox: Go-to-Market Recruiting Strategy Increases Brand Perception 19%
- 2VideoAmp: Increasing MQLs 850% in One Month
- 3Teach for America: Eclipsing Paid Media Goals by 124%
Competitive Advantages
- 1Focus on SaaS branding through content rather than solely paid ads
- 2Proven enterprise-level results and strong client-partner alignment
- 3Holistic, end-to-end content-led approach (strategy, creation, distribution)
- 4ABM and go-to-market strategy capabilities integrated into campaigns
Key Benefits
Case Studies & Success Stories
Fieldguide
An In-Your-Face Awareness Campaign for an Agentic AI Solution
HackerOne
Calling on Security Leaders to Build Cyberstrength
J.P. Morgan Payments
ABM Campaign Drives Growth With Key Accounts
Dropbox
Go-to-Market Recruiting Strategy Increases Brand Perception 19%
Redis
Video Series Brings Redisâ Brand Promise to Life
Mozilla
Internet Ecosystem Award-Winning Video Series Celebrates the Mozilla Internet Ecosystem
Instacart
Supporting Instacartâs Critical B2B Revenue Streams
VideoAmp
Increasing MQLs 850% in One Month
Teach for America
Eclipsing Paid Media Goals by 124%
ThorFi
Developing a Credible Web3 Fintech Brand
Mozilla
Reintroducing the Mozilla Foundation to the World
Additional Product Information
Product Description
B2B marketing agency specializing in brand development and content marketing for SaaS companies, focused on authentic storytelling to educate, engage, and inspire target audiences.
Target Market
SaaS brands and marketing teams seeking to differentiate through brand storytelling and content marketing.
Unique Value Proposition
Authentic, content-led branding for SaaS that builds trust and belief among buyers, combining strategy, creation, and distribution with an extension-of-team partnership model.
Technical Requirements
Not specified in the content.
Pricing Model
Not disclosed in the content; a Pricing page exists but no details provided
Companies Solving Similar Problems
Based on matching: problems solved, target roles, key features, industries
Bain & Company â Global Management Consulting Services
Bain & Company provides management consulting servicesâadvising leaders on strategy, marketing, organization, operations, IT and M&A across all industries and geographies.
NP Digital
NP Digital provides comprehensive digital marketing strategies that enhance online visibility, optimize brand identity, and drive conversions.
DMNews
DMNews provides clear, meaningful insights on communication, digital life, and personal growth through curated articles built around The Direct Message framework.
Foundation Marketing
Foundation Marketing provides data-backed growth for ambitious companies through a full-service digital marketing offering that combines research-fueled content, bold creative, and AI-powered distribution to transform brands into category leaders.
NP Digital
Neil Patel helps businesses succeed through online marketing by providing advanced digital marketing strategies and services.
AllFactors
AllFactors provides end-to-end measurement for websites and marketing using AI to reveal what drives growth, without tagging or spreadsheets.
Get More Profiles Like This
Join 2,000+ professionals getting weekly sales intelligence updates from GoAgentic
Ready to Transform Your Sales Pipeline?
Join 700+ sales professionals automating outreach with AI.
Start Free Trial
No credit card required