ConnectSafely

Business Profile

Core Value Proposition

ConnectSafely provides education about online safety, privacy and security for users of connected technology.

Target Customer

Youth, Parents, Educators, Seniors, and Policymakers seeking guidance on online safety, privacy and digital wellness.

Key Differentiator

Offers research-based safety tips and policy-informed guidance; hosts CBS News Radio segments; is the U.S. host of Safer Internet Day; founded in 2005 by Larry Magid and Anne Collier.

Implementation Timeline

Immediate access to resources upon visiting the site; many guides and materials are downloadable/printable for fast implementation; longer-term outcomes depend on adoption and use by schools, families and policymakers.

Pain Points

1Lack of reliable, practical guidance on online safety and digital wellness for families and schools.
2Need for accessible parental controls, guides, and resources to manage youth technology use.
3Misinformation and safety/privacy concerns around emerging technologies and social platforms.

Key Features

1Educator Guides and Parent Guides (including print-ready Quick Guides).
2Printable Quick Guides to Popular Apps (Guías Rápidas en Español).
3Resources for Youth in Crisis and Safety Tips (including media literacy and digital wellness).
4Media Resources: Presentations, Slide Shows, Video Library, and Podcasts.
5Special programs: Safer Internet Day, Grants for Schools & Groups, Youth Program and Advisory content, CBS News Radio segments.

Target Customer Industries

Decision Makers

1President & CEO
2VP & COO
3Education Director
4Policy Advisor
5Human Rights Advisor
6Director of Media & Special Projects
7Youth Advisor & Contributor

Client Results

1Improved online safety literacy for families and youth (inferred from wide-ranging guides and resources).
2Increased access to parent/educator resources and digital wellness content.
3Enhanced awareness and discourse around internet safety among policymakers and the public (inferred from advocacy, safety tips, and Safer Internet Day activities).

Competitive Advantages

1Research-based safety tips and policy-informed guidance.
2Extensive library of guides and quick-guides for parents, educators, youth, and seniors.
3Multiple content formats: guides, videos, podcasts, and slide presentations.
4Public-facing programs like Safer Internet Day and CBS News Radio segments.
5Longstanding nonprofit with a focus on practical education and policy awareness (founded 2005).

Key Benefits

1Free, practical guides for parents, educators, and youth.

2Printable and easily shareable resources (quick-guides, app guides).

3Resources for youth in crisis and digital wellness guidance.

4Media literacy and misinformation-focused content.

5Ongoing learning through podcasts, videos, and radio segments.

Additional Product Information

Product Description

A nonprofit organization that educates users of connected technology about safety, privacy, and security, offering guides, resources, news, and programs for youth, parents, educators, seniors, and policymakers.

Target Market

Youth and families, educators, schools, seniors, policymakers, and organizations seeking digital safety resources and guidance.

Unique Value Proposition

ConnectSafely combines evidence-based safety education with policy-focused advocacy, plus a broad suite of practical guides and programs (including Safer Internet Day and youth advisory involvement) to support safe, informed technology use.

Technical Requirements

Not specified; site offers downloadable PDFs, videos, and online resources.

Pricing Model

Donations requested; no product pricing information provided.

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