TAP – Triton Ad Platform
Business Profile
Core Value Proposition
TAP – Triton Ad Platform provides monetization and programmatic advertising capabilities across streaming, podcast, and broadcast radio to help podcasters, broadcasters, and music services maximize revenue and audience reach.
Target Customer
Podcasters, Broadcasters, and Online Music Services; publishers and advertisers
Key Differentiator
Largest audio audience pool (The Triton Audio Marketplace with more than 100 billion audio impressions per month); independent third-party measurement through Podcast Metrics & Rankers; end-to-end audio monetization across Streaming, Podcasting, and Broadcast Radio; global reach with a broad ecosystem of partners and customers
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Monetizing inventory at scale across multiple audio formats
- 2Understanding and reaching audiences to inform content and advertising strategies
- 3Streamlining day-to-day ad operations and programmatic advertising across podcast, streaming, and radio
Key Features
- 1TAP | Triton Ad Platform for advertising management and monetization
- 2Triton Audio Marketplace with access to a large pool of audio audiences (~100B impressions/month)
- 3Sounder, AdBuilder, AI-powered tools (captioned as Sounder, AdBuilder, AI) for creative and automation
- 4Podcast Metrics and Webcast Metrics for audience measurement
- 5Rankers (Podcast Rankers, Streaming Rankers) and third-party measurement
- 6Integrated DSPs, Participating Publishers, Ad Networks, and collateral/reports
Target Customer Industries
Decision Makers
- 1President & CEO
- 2Chief Product Officer
- 3Chief Technology Officer
- 4Chief Revenue Officer
- 5Senior Vice President, Measurement Products & Strategy
- 6Chief Compliance Officer, Senior Vice President, Compliance & Industry Relations
- 7Senior Vice President, Business & Legal Affairs
- 8Director of Digital Contents
- 9CEO
- 10Head of Digital Business and CFO
- 11Director of Digital Capability and Data
- 12National Production Manager
- 13Ad Operations and Programmatic Director
- 14CEO and Founder
Client Results
- 1Salem Media Group: increased digital revenue while expanding audience engagement
- 2CBS partnership: expanded audiences and maximized revenue opportunities
- 3Radio Mitre SA: monetization and simplified programmatic advertising to maximize ad revenue
- 4NOVA Entertainment: improved inventory monetization and better audience understanding to guide programming
Competitive Advantages
- 1Scale: access to a vast, programmatic audio marketplace with hundreds of billions of impressions
- 2Measurement: independent, trusted podcast and webcast measurement via Rankers and Podcast/Webcast Metrics
- 3End-to-end solution: monetization, measurement, and management across streaming, podcasts, and broadcast radio
- 4Global footprint: evidence of international customers and partners (e.g., CBS, Salem, NOVA, Radio Mitre SA, ARN, etc.)
- 5Established leadership with a history of partnerships and success in the audio domain
Key Benefits
Case Studies & Success Stories
Salem Media Group – digital revenue growth
Triton Digital helped drive a significant increase in digital revenue while delivering engaging content to a growing audience.
CBS – partnership expansion
Partnership to expand audiences and maximize revenue opportunities across the portfolio.
Radio Mitre SA – monetization and efficiency
Technology partner to monetize, scale, and maximize ad revenue while simplifying the advertising process.
NOVA Entertainment – audience and inventory monetization
Improved inventory monetization and better audience understanding to guide programming decisions.
Additional Product Information
Product Description
All Audio Monetization Technology for podcasters, broadcasters, and online music services to build their audience, maximize revenue, and streamline day-to-day operations.
Target Market
Podcasters, Broadcasters, Online Music Services; publishers and advertisers
Unique Value Proposition
An integrated, end-to-end audio monetization ecosystem combining TAP for programmatic ad management, the Triton Audio Marketplace for scale, and third-party measurement via Rankers to inform strategy and demonstrate value across streaming, podcasting, and broadcast radio.
Technical Requirements
Not specified in the provided content
Pricing Model
Not specified in the provided content
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