Cornell Lab of Ornithology
Business Profile
Core Value Proposition
Cornell Lab of Ornithology provides a science-driven platform and resources to study, observe, and protect birds through citizen science, education, and a global community.
Target Customer
Educators (K-12 and higher education), students (undergraduate and graduate), researchers, birders, conservationists, and members of the public interested in birds and science.
Key Differentiator
A global, science-driven network combining participatory citizen science projects with a comprehensive media library (Macaulay Library) and integrated learning tools (All About Birds, Merlin Bird ID, eBird) across education and outreach.
Implementation Timeline
Resources (online courses, guides, and tools) are available on demand; many programs (e.g., Bird Academy, eBird, Project FeederWatch) enable immediate participation and ongoing data collection.
Pain Points
- 1Need for reliable, science-based bird identification and information.
- 2Access to engaging, standards-based education resources for students and educators.
- 3Ability to monitor, contribute data to science, and participate in conservation efforts (e.g., eBird, NestWatch, Project FeederWatch) and other citizen-science programs.
Key Features
- 1eBird with status and trend maps to track bird populations at continental scales.
- 2Merlin Bird ID App for bird identification.
- 3All About Birds guide for learning about species.
- 4Macaulay Library as a large multimedia library of bird sounds and images.
- 5Bird Cams for live viewing of birds around the world.
Target Customer Industries
Decision Makers
- 1Chairman
- 2Board Member
Client Results
- 1Contributions to global bird data through citizen-science platforms (eBird).
- 2Improved public knowledge and understanding of birds through education resources and courses.
- 3Community engagement and collaboration that advance bird conservation.
Competitive Advantages
- 1Global, participatory science network engaging millions of people.
- 2Integrated, multi-platform suite (identification, guides, media library, citizen-science data).
- 3Rich media collection (Macaulay Library) and educational programs (Bird Academy, All About Birds).
- 4Strong alignment with conservation outcomes and education.
Key Benefits
Additional Product Information
Product Description
A research and education initiative focused on birds, offering resources and tools such as eBird, Merlin Bird ID, All About Birds, Macaulay Library, Bird Cams, and Living Bird Magazine to engage the public in bird science and conservation.
Target Market
Educators, students, researchers, birders, conservationists, and the general public interested in birds and science.
Unique Value Proposition
A science-driven, globally connected platform that combines citizen science, education, and an extensive multimedia library to study, observe, and protect birds.
Technical Requirements
Not specified in content; resources include online platforms and mobile applications (eBird, Merlin Bird ID App).
Pricing Model
Membership and donations are offered (e.g., Gift of Membership, Renew/Join Monthly Giving) with no price details disclosed in content.
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