Curbed NY
Business Profile
Core Value Proposition
Curbed NY provides comprehensive coverage of New York homes, neighborhoods, architecture, and real estate for people who care about their city, their streets, and their homes.
Target Customer
New York City residents and people interested in NYC living, including home buyers and renters, architecture and neighborhood enthusiasts, and urbanists.
Key Differentiator
NY-focused edition of Curbed, connected to Vox Media, featuring NYC-specific housing, architecture, and neighborhood content, including city-guides and maps; has been positioned in relation to Curbed's move to New York Magazine.
Implementation Timeline
Immediate access to content; ongoing value as the site publishes daily stories, guides, and maps.
Pain Points
- 1Finding reliable, city-specific information about NYC neighborhoods, housing options, and architecture.
- 2Navigating NYC housing options (renting vs buying) and affordability.
- 3Understanding city planning and development context (e.g., ULURP, zoning) and its impact on living in NYC.
Key Features
- 1News coverage and features on NYC neighborhoods and architecture.
- 2Homes for sale and homes for rent listings.
- 3Home tours and architecture/design stories.
- 4Maps and city-guides including the beginner’s guides and housing guides.
- 5Curated content across sections: Cities, Neighborhoods, News, Architecture, Development, Affordable Housing, Transportation.
Target Customer Industries
Decision Makers
- 1Editor-in-Chief
- 2Editorial Director
- 3Advertising/Brand Partnerships Director
- 4Marketing Manager
- 5Audience/Content Strategist
Client Results
- 1Readers gain insight into NYC housing, neighborhoods, and architecture to inform decisions about where to live and invest.
- 2Advertisers and partners gain visibility within a focused NYC audience through curated content and city-specific coverage.
Competitive Advantages
- 1City-focused, NYC-specific coverage with dedicated sections on homes, neighborhoods, architecture, and development.
- 2Multiple formats (news, features, maps, guides, home listings) in one platform.
- 3Part of the Vox Media family, with potential cross-publisher reach and resources.
- 4Rich, explorable content such as maps and guided articles (e.g., affordable housing guides, renting guides).
Key Benefits
Additional Product Information
Product Description
New York-focused edition of Curbed covering New York homes, neighborhoods, architecture, and real estate.
Target Market
New York City residents, home buyers and renters, architecture/design enthusiasts, and urbanists seeking city-specific real estate and neighborhood insights.
Unique Value Proposition
Curbed NY delivers focused, NYC-centric coverage of housing, neighborhoods, and architecture with map-based and guide-style content, backed by the Vox Media network.
Technical Requirements
No special technical requirements noted; content appears accessible via standard web/mobile browsing.
Pricing Model
Not disclosed in the provided content.
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