CustomerThink
Business Profile
Core Value Proposition
CustomerThink provides a global online community and content hub focused on customer-centric business strategy, delivering articles, columns, blogs, interviews, think tanks, and news, plus free CX resources.
Target Customer
CX professionals, customer experience leaders, marketers, business strategists, and executives seeking customer-centric insights and best practices.
Key Differentiator
Described as the world's largest online community dedicated to customer-centric business strategy, with a broad mix of content types (Articles, Columns, Blogs, Interviews, Think Tanks, News) and a free CX e-book offering.
Implementation Timeline
Immediate access to content upon joining; e-book delivered after account creation.
Pain Points
- 1Need credible, peer-vetted insights on customer-centric strategies and CX improvements.
- 2Difficulty staying updated with diverse CX perspectives and industry thought leadership.
- 3Limited access to free, practical CX resources and a centralized content hub.
Key Features
- 1Editor’s Pick featuring top CX content
- 2Multiple content types: Article, Column, Blog, Interview, Think Tank, News
- 3Comprehensive content catalog with an Author Directory
- 4Free CX e-book offering and marketplace access
- 5Account-based features: sign-in, account creation, and content personalization
Target Customer Industries
Decision Makers
- 1Chief Customer Officer
Client Results
- 1Not explicitly stated; value is access to curated CX content, thought leadership, and free CX resources to inform customer-centric strategies.
Competitive Advantages
- 1Large, established online community focused on customer-centric business strategy
- 2Diverse content formats and topics (editorial picks, think tanks, news, interviews)
- 3Free resources (e-books) available to members
- 4Author Directory and thought leadership from multiple CX experts
Key Benefits
Additional Product Information
Product Description
CustomerThink is a global online community and content hub dedicated to customer-centric business strategy, offering articles, interviews, think tanks, news, and free CX resources.
Target Market
Organizations and professionals seeking to improve customer experience and customer-centric business practices through access to curated content and peer insights.
Unique Value Proposition
The world’s largest online community dedicated to customer-centric business strategy, providing a wide range of content types, editor’s picks, and free CX resources in one place.
Technical Requirements
Internet access required; user accounts available for login and content access.
Pricing Model
Free to join; no pricing information for paid products is provided; content includes a free CX e-book.
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