Demandbase One

Business Profile

Core Value Proposition

Demandbase One provides a pipeline AI platform that unifies data, insights, and actions to grow B2B revenue by identifying and engaging entire buying groups, automating workflows, and orchestrating marketing, sales, and advertising across channels.

Target Customer

Go-to-market teams in B2B organizations, including Marketing, Sales, Revenue Operations, and Customer Success, across Enterprise and Industry segments.

Key Differentiator

Pipeline AI platform that blends 1st-, 2nd-, and 3rd-party data into a live account view, identifies buying groups (not just contacts), automates next-best actions with AI-driven insights, and integrates across the tech stack with agent-led automation.

Implementation Timeline

Not specified in content

Pain Points

1Difficulty identifying and prioritizing target accounts and buying groups
2Disjointed systems leading to manual tasks and inefficiencies
3Inefficient conversion and pipeline velocity due to siloed data and processes

Key Features

1Account identification and buying-group analysis
2Web personalization, advertising, and marketing orchestration
3AI-powered insights and automated plays across marketing, sales, and advertising
4Data blending of 1st-, 2nd-, and 3rd-party signals; real-time account view
5Integrations and APIs to unite CRM/MAP/advertising tools; Agentbase automation

Target Customer Industries

Decision Makers

1Marketing Manager

Client Results

13x increase in conversions (general reported outcome among Demandbase customers)
2Adobe — 52% increase in revenue
3SAP Concur — 50% growth in average deal size
4Thermo Fisher Scientific — 83% increase in pipeline velocity

Competitive Advantages

1AI-powered, transparent insights (not a black box)
2Identifies full buying groups, not just individual contacts
3Unifies data across tools with flexible integrations and APIs
4Agent-led automation to advance pipeline
5Evidence-based results from named customers

Key Benefits

1Identify and engage the right accounts and buying groups at the right moment

2Automate workflows and improve conversion and pipeline velocity

3Unify data and insights across GTM tools and channels

4Real-time insights to inform faster, smarter decisions

Case Studies & Success Stories

Adobe — 52% increase in revenue

Case #1

Adobe reported a 52% increase in revenue after using Demandbase One.

SAP Concur — 50% growth in average deal size

Case #2

SAP Concur reported a 50% increase in average deal size.

Thermo Fisher Scientific — 83% increase in pipeline velocity

Case #3

Thermo Fisher Scientific reported an 83% increase in pipeline velocity.

Ingram Micro — Customer case

Case #4

Ingram Micro is listed as a customer; no specific metrics provided in content.

Additional Product Information

Product Description

A pipeline AI platform that blends 1st-, 2nd-, and 3rd-party data to identify in-market accounts and buying groups, automate plays, and orchestrate marketing, sales, and advertising across channels.

Target Market

B2B organizations seeking unified GTM across marketing, sales, and advertising; enterprise and business services, financial services, manufacturing, and technology sectors.

Unique Value Proposition

The only pipeline AI platform built for growth at scale, unifying data, insights, and actions across GTM with transparent AI and flexible integrations.

Technical Requirements

CRM, MAP, web activity, and other data integrations; APIs; flexible integrations and data flow across platforms

Pricing Model

Not disclosed

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