Department of Consumer Affairs (DCA) Website and Public Services
Business Profile
Core Value Proposition
[Department of Consumer Affairs (DCA)] provides information and resources to help Californians become informed consumers, access licensing and regulatory information, and participate in enforcement and consumer protection initiatives.
Target Customer
{"California residents seeking consumer protection information","Licensed professionals and licensees overseen by DCA boards and bureaus","Job seekers interested in state government careers (DCA)"}
Key Differentiator
DCA positions itself as a licensing entity, regulator, educator, and service provider with a comprehensive scope across many boards and bureaus, combining consumer protection with licensing oversight, enforcement, and public education.
Implementation Timeline
Logo transition began Jan 3, 2023, with phased rollout through 2023 and full implementation anticipated to take about a year; CURES fee changes effective for licenses expiring on/after July 1, 2025.
Pain Points
- 1Need up-to-date licensing and regulatory information for professionals and licensees
- 2Access to timely consumer protection information in multiple languages and accessible formats
- 3Awareness of regulatory changes and enforcement actions (e.g., CURES fees, license revocations)
Key Features
- 1Licensing oversight across multiple boards and bureaus (e.g., Physical Therapy Board of California)
- 2Regulatory news, public meetings, and data publications
- 3Enforcement actions and license revocation information
- 4Multilingual and accessible information (language options; accessibility features)
- 5Career opportunities, examinations, and state hiring information
Target Customer Industries
Decision Makers
- 1Governor
- 2Secretary, Business, Consumer Services and Housing Agency
- 3Director, Department of Consumer Affairs
Client Results
- 1Protection of California consumers through enforcement and oversight
- 2Licensees subject to investigations and actions (e.g., criminal conviction and license revocation in case involving the Physical Therapy Board)
- 3Public access to regulations, updates, and consumer resources
Competitive Advantages
- 1Official state-backed authority with licensing, enforcement, and education functions
- 2Direct access to regulatory information and public communications (news, meetings, regulations, and resources)
- 3Multilingual and accessibility compliance
- 4Evidence-based enforcement actions and public case information
- 5Career and examination resources for state employment
Key Benefits
Case Studies & Success Stories
Investigation Leads to Criminal Conviction, License Revocation
An investigation by the DCA Division of Investigation on behalf of the Physical Therapy Board of California contributed to a criminal case and license revocation.
Additional Product Information
Product Description
California state government department providing consumer protection information, licensing oversight, enforcement actions, public resources, and multilingual access to regulatory updates.
Target Market
California residents seeking consumer protection information and licensing resources; licensed professionals overseen by DCA boards and bureaus; job seekers interested in state careers.
Unique Value Proposition
Official, state-backed authority delivering licensing, enforcement, education, and consumer protection across multiple boards/bureaus with multilingual accessibility.
Technical Requirements
Not specified in content
Pricing Model
Free public information access; licensing and regulatory fees governed by state regulations; CURES fee increases applicable to license renewals (from $9 to $15 annually for expiring licenses; $30 CURES fee for biennial renewals) and related updates.
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