Department of Consumer Affairs (DCA) Website and Public Services

Business Profile

Core Value Proposition

[Department of Consumer Affairs (DCA)] provides information and resources to help Californians become informed consumers, access licensing and regulatory information, and participate in enforcement and consumer protection initiatives.

Target Customer

{"California residents seeking consumer protection information","Licensed professionals and licensees overseen by DCA boards and bureaus","Job seekers interested in state government careers (DCA)"}

Key Differentiator

DCA positions itself as a licensing entity, regulator, educator, and service provider with a comprehensive scope across many boards and bureaus, combining consumer protection with licensing oversight, enforcement, and public education.

Implementation Timeline

Logo transition began Jan 3, 2023, with phased rollout through 2023 and full implementation anticipated to take about a year; CURES fee changes effective for licenses expiring on/after July 1, 2025.

Pain Points

1Need up-to-date licensing and regulatory information for professionals and licensees
2Access to timely consumer protection information in multiple languages and accessible formats
3Awareness of regulatory changes and enforcement actions (e.g., CURES fees, license revocations)

Key Features

1Licensing oversight across multiple boards and bureaus (e.g., Physical Therapy Board of California)
2Regulatory news, public meetings, and data publications
3Enforcement actions and license revocation information
4Multilingual and accessible information (language options; accessibility features)
5Career opportunities, examinations, and state hiring information

Target Customer Industries

Decision Makers

1Governor
2Secretary, Business, Consumer Services and Housing Agency
3Director, Department of Consumer Affairs

Client Results

1Protection of California consumers through enforcement and oversight
2Licensees subject to investigations and actions (e.g., criminal conviction and license revocation in case involving the Physical Therapy Board)
3Public access to regulations, updates, and consumer resources

Competitive Advantages

1Official state-backed authority with licensing, enforcement, and education functions
2Direct access to regulatory information and public communications (news, meetings, regulations, and resources)
3Multilingual and accessibility compliance
4Evidence-based enforcement actions and public case information
5Career and examination resources for state employment

Key Benefits

1Access to authoritative licensing and regulatory information

2Protection of consumers through enforcement and oversight

3Multilingual and accessible information

4Public-facing enforcement case information and resources

5Career opportunities and professional development in state government

Case Studies & Success Stories

Investigation Leads to Criminal Conviction, License Revocation

Case #1

An investigation by the DCA Division of Investigation on behalf of the Physical Therapy Board of California contributed to a criminal case and license revocation.

Additional Product Information

Product Description

California state government department providing consumer protection information, licensing oversight, enforcement actions, public resources, and multilingual access to regulatory updates.

Target Market

California residents seeking consumer protection information and licensing resources; licensed professionals overseen by DCA boards and bureaus; job seekers interested in state careers.

Unique Value Proposition

Official, state-backed authority delivering licensing, enforcement, education, and consumer protection across multiple boards/bureaus with multilingual accessibility.

Technical Requirements

Not specified in content

Pricing Model

Free public information access; licensing and regulatory fees governed by state regulations; CURES fee increases applicable to license renewals (from $9 to $15 annually for expiring licenses; $30 CURES fee for biennial renewals) and related updates.

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