DIF - Danmarks Idrætsforbund (The Danish Sports Federation)
Business Profile
Core Value Proposition
DIF - Danmarks Idrætsforbund provides support to promote sport and its framework/conditions for both elite and grassroots sport in Denmark.
Target Customer
Sports clubs, 62 special federations, sports associations, volunteers (approximately 470,000), and the nearly 2 million members across Denmark.
Key Differentiator
Largest sports organization in Denmark with a nationwide network of thousands of clubs and federations, plus a dedicated wellbeing and youth development agenda (including the FIBU program and a new wellbeing method) developed with researchers and experts.
Implementation Timeline
Not specified in the content
Pain Points
- 1Need to promote and sustain sport across elite and grassroots levels with strong framework and conditions.
- 2Need to build capacity, foundational strength, and recruitment in youth sport.
- 3Need to improve wellbeing, development, and knowledge sharing across the sports ecosystem.
Key Features
- 1National coordination of 62 special federations and 9,000+ sports clubs with a large volunteer base
- 2FIBU program for children and youth development (four strategic areas: increasing capacity, strengthening foundation, recruitment/involvement, visibility/knowledge sharing)
- 3New wellbeing method for children and youth developed with collaboration from multiple federations, researchers, and experts
- 4Political program and public communications (podcasts, press releases, newsletters) to engage stakeholders
Target Customer Industries
Decision Makers
- 1Board Members (Bestyrelse)
Client Results
- 1Emphasis on increased capacity, stronger foundation, improved recruitment and involvement, and greater visibility/knowledge sharing within Danish sport
- 2Development and deployment of a wellbeing method aimed at improving wellbeing and development for children and youth in sport
Competitive Advantages
- 1Nationwide presence and scale (largest Danish sports organization) with a broad network of clubs and federations
- 2Extensive volunteer base (approximately 470,000 volunteers) and nearly 2 million members
- 3Structured youth development focus via the FIBU program and a dedicated wellbeing method co-developed with researchers/experts
- 4Proactive communication channels (newsletters, press releases, podcasts) and public-facing initiatives
Key Benefits
Additional Product Information
Product Description
Denmark's largest sports organization that works to promote sport and its conditions for elite and grassroots levels, coordinating thousands of clubs, federations, and volunteers.
Target Market
Sports clubs, federations, volunteers, and members across Denmark
Unique Value Proposition
A nationwide, member-driven sports ecosystem with a large volunteer network and a strong focus on wellbeing and youth development, supported by structured programs and research-backed methodologies.
Technical Requirements
Not specified
Pricing Model
Not specified
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