DIF - Danmarks Idrætsforbund (The Danish Sports Federation)

Business Profile

Core Value Proposition

DIF - Danmarks Idrætsforbund provides support to promote sport and its framework/conditions for both elite and grassroots sport in Denmark.

Target Customer

Sports clubs, 62 special federations, sports associations, volunteers (approximately 470,000), and the nearly 2 million members across Denmark.

Key Differentiator

Largest sports organization in Denmark with a nationwide network of thousands of clubs and federations, plus a dedicated wellbeing and youth development agenda (including the FIBU program and a new wellbeing method) developed with researchers and experts.

Implementation Timeline

Not specified in the content

Pain Points

1Need to promote and sustain sport across elite and grassroots levels with strong framework and conditions.
2Need to build capacity, foundational strength, and recruitment in youth sport.
3Need to improve wellbeing, development, and knowledge sharing across the sports ecosystem.

Key Features

1National coordination of 62 special federations and 9,000+ sports clubs with a large volunteer base
2FIBU program for children and youth development (four strategic areas: increasing capacity, strengthening foundation, recruitment/involvement, visibility/knowledge sharing)
3New wellbeing method for children and youth developed with collaboration from multiple federations, researchers, and experts
4Political program and public communications (podcasts, press releases, newsletters) to engage stakeholders

Target Customer Industries

Decision Makers

1Board Members (Bestyrelse)

Client Results

1Emphasis on increased capacity, stronger foundation, improved recruitment and involvement, and greater visibility/knowledge sharing within Danish sport
2Development and deployment of a wellbeing method aimed at improving wellbeing and development for children and youth in sport

Competitive Advantages

1Nationwide presence and scale (largest Danish sports organization) with a broad network of clubs and federations
2Extensive volunteer base (approximately 470,000 volunteers) and nearly 2 million members
3Structured youth development focus via the FIBU program and a dedicated wellbeing method co-developed with researchers/experts
4Proactive communication channels (newsletters, press releases, podcasts) and public-facing initiatives

Key Benefits

1Promotes sport and improves conditions for elite and grassroots levels

2Supports youth development and wellbeing through targeted programs (FIBU) and a dedicated wellbeing method

3Leverages a large national network of clubs and federations for broad impact

Additional Product Information

Product Description

Denmark's largest sports organization that works to promote sport and its conditions for elite and grassroots levels, coordinating thousands of clubs, federations, and volunteers.

Target Market

Sports clubs, federations, volunteers, and members across Denmark

Unique Value Proposition

A nationwide, member-driven sports ecosystem with a large volunteer network and a strong focus on wellbeing and youth development, supported by structured programs and research-backed methodologies.

Technical Requirements

Not specified

Pricing Model

Not specified

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