Diff
Business Profile
Core Value Proposition
Diff provides a Wikimedia community blog for sharing stories, news, and discussions from across the Wikimedia movement, hosted by the Wikimedia Foundation and managed by the Movement Communications team.
Target Customer
Wikimedia volunteers and movement contributors; affiliates; partner organizations; Wikimedia Foundation staff
Key Differentiator
A community blog by and for the Wikimedia movement with no singular voice, offering multi-language content and an open editorial process that welcomes submissions from across the movement
Implementation Timeline
Editorial team reviews new submissions daily; posts move through stages (Draft, Pending Review, Awaiting Feedback, Published); typical guidance suggests posts ~500–700 words and a clear audience/goal
Pain Points
- 1Fragmented movement news and stories across multiple channels without a centralized platform
- 2Need for inclusive, neutral, and accessible content that reflects diverse voices within the movement
- 3Lack of a streamlined, community-driven process to publish movement news and discussions
Key Features
- 1Roles: Contributor, Editor, Administrator with publishing permissions and governance
- 2Editorial process: posts go through stages (Draft, Pending Review, Awaiting Feedback, Published) and are reviewed for relevance, neutrality, and references
- 3Editorial guidelines and scope to ensure movement-focused content
- 4Categories and tags to organize content by topics (Equity & Inclusion, Education & Open Access, Technology, Partnerships & Events, Policy & Advocacy, Movement Strategy)
- 5Multi-language support: content can be written and translated in multiple languages
- 6Login and submission workflow: authenticate with a Wikimedia account (Login with MediaWiki) and submit posts for review
- 7Footer licensing: content licensed under CC BY-SA 4.0
- 8Moderation and code of conduct to maintain a welcoming community
Target Customer Industries
Decision Makers
- 1Contributor
- 2Editor
- 3Administrator
- 4Wikimedia Foundation staff
- 5Movement Communications team member
Client Results
- 1Facilitates sharing of Wikimedia movement stories and news to inform and engage the community
- 2Promotes knowledge sharing and learning across the movement
- 3Increases accessibility for newcomers by providing a centralized playback of movement activities and discussions
- 4Encourages collaboration across committees, affiliates, and community groups
Competitive Advantages
- 1Open to contributions from any Wikimedia participant, fostering diverse voices
- 2No singular voice; content reflects multiple perspectives within the movement
- 3Multi-language content and translation support increases accessibility
- 4Editorial support from the Movement Communications team helps with relevance, attribution, and technical issues
- 5Hosted by the Wikimedia Foundation and integrated with a community-driven editorial process
Key Benefits
Additional Product Information
Product Description
Diff is a Wikimedia community blog for sharing stories, news, and discussions from across the Wikimedia movement. It is hosted by the Wikimedia Foundation and managed by the Movement Communications team. Articles are written by Wikimedians from across the movement and go through an editorial review process.
Target Market
Wikimedia volunteers and movement participants, affiliates, partner organizations, Wikimedia Foundation staff
Unique Value Proposition
A community-owned, open platform for authentic Wikimedia movement storytelling with an inclusive, multi-language editorial process
Technical Requirements
Requires a Wikimedia account to login (Login with MediaWiki); posts follow a WordPress-based editorial workflow; content licensing CC BY-SA 4.0; moderated by the Diff team; for support contact diff@wikimedia.org
Pricing Model
Not published; community-driven platform hosted by the Wikimedia Foundation with no publicly stated pricing
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