Dynamic Yield
Business Profile
Core Value Proposition
Dynamic Yield provides personalized, optimized, and synchronized digital experiences through its Experience OS.
Target Customer
Marketing, digital experience, and eCommerce teams; decision-makers responsible for customer experience and revenue. Specific roles mentioned in testimonials include Director of Marketing, Chief Revenue Officer, Senior Digital Change Manager, CRO Manager, and Shop Manager (eCommerce).
Key Differentiator
Open, agnostic Experience OS that combines personalization, experimentation, journey orchestration, and AI automation at scale, with enterprise-grade security and broad integrations.
Implementation Timeline
10-day accelerated onboarding plan; ROI observed within 30 days in at least one case (Tottenham Hotspur).
Pain Points
- 1Inconsistent or generic customer experiences across channels and devices
- 2Fragmented experimentation and testing with slow onboarding
- 3Difficulty driving revenue growth through personalized content and recommendations across channels
Key Features
- 1Segmentation: identify, build, and analyze audiences
- 2Targeting: personalize content and offers
- 3Recommendations: algorithmically predict customer interests
- 4Journey Orchestration: reach customers at critical moments across channels
- 5Optimization: experiment anywhere on digital properties
- 6AI & Automation: automate personalization and reduce operational costs
- 7Experience APIs and enterprise-grade security & integrations
Target Customer Industries
Decision Makers
- 1Director of Marketing
- 2Chief Revenue Officer
- 3Senior Digital Change Manager
- 4CRO Manager
- 5Shop Manager (eCommerce)
Client Results
- 125% of revenue driven by product recommendations (home24)
- 2+4.2% ARPU increase with PDP recommendations (e.l.f. Cosmetics)
- 3+5-7% ARPU with personalized recommendations (e.l.f. Cosmetics)
- 4+15% ARPU from add-to-cart recommendations (Tottenham Hotspur)
- 530 days ROI after rapid onboarding (Tottenham Hotspur)
- 6+34% increase in add-to-cart on mobile (Dormify)
- 7+55% increase in add-to-cart from PLP optimization (Ocado)
- 87% lift in credit card applications through personalization (Synchrony)
- 9138% CTR increase on onboarding tests (Sky NOW TV)
- 1040-60% increase in product recommendation CTR (SnapAV)
Competitive Advantages
- 1Enterprise-grade security, privacy, and compliance
- 2Agnostic architecture that integrates with existing marketing tech stack
- 3Unified platform for personalization and experimentation with multi-channel capabilities
- 4Evidence-based ROI from multiple customers and industry analysts (Gartner, Forrester)
Key Benefits
Case Studies & Success Stories
Tottenham Hotspur case study
30 days ROI after rapid onboarding with +15% ARPU from add-to-cart recommendations.
Ocado case study
+55% increase in add-to-cart rate from PLP optimization.
Synchrony case study
7% lift in credit card applications through personalization.
Sky NOW TV case study
Onboarding tests increased CTR to watch by 138%.
Dormify case study
Mobile-optimized page layout drove a 34% increase in add-to-cart.
Chal-Tec case study
Multi-touch campaigns increased conversion rate by more than 27%.
home24 case study
Product recommendations drove 25% of revenue.
SnapAV case study
Recommended product CTR increased 40% to 60%.
Additional Product Information
Product Description
Personalization & experimentation platform delivering AI-powered audience segmentation, targeted content, product recommendations, journey orchestration, and optimization across web, mobile, email, apps, and ads.
Target Market
Global brands seeking to personalize customer experiences and optimize revenue across ecommerce, financial services, retail, hospitality, travel, and media.
Unique Value Proposition
A single, enterprise-grade Experience OS that unifies personalization, experimentation, and multi-channel optimization with open integrations and AI-powered automation.
Technical Requirements
Open architecture with integrations to existing tech stack (DMPs, web analytics, tag managers); SPA support; server-side testing; APIs and documentation; enterprise security/compliance
Pricing Model
Not disclosed
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