Earth.com
Business Profile
Core Value Proposition
[Earth.com] provides a hub for everything about our planet, delivering Earth news, images, and videos, plus an encyclopedic resource (Earthpedia) and action-oriented content in one place.
Target Customer
General public interested in Earth science and the environment, including students, educators, researchers, and science enthusiasts seeking Earth-related news and knowledge.
Key Differentiator
Integrated multi-format platform combining news, images, videos, a large Earthpedia encyclopedia (over 2 million plants and animals), and an interactive EarthSnap nature identifier within one site.
Implementation Timeline
Users can access content immediately; EarthSnap features can be used right away; educational and engagement benefits can accrue within days to weeks of regular use.
Pain Points
- 1Fragmented access to diverse Earth-related content across multiple sources.
- 2Difficulty identifying plants and animals in real time without a reference tool.
- 3Need for a centralized resource that combines news, images, educational content, and action-oriented information.
Key Features
- 1Earth News, Images, and Videos sections
- 2Earthpedia encyclopedia containing images and details of over 2 million plants and animals
- 3EarthSnap: camera-based identification of plants and animals
- 4Explore Plants and Animals archives
- 5Take Action section with environmental organizations and resources
Target Customer Industries
Decision Makers
- 1Editor-in-Chief
- 2Content Director
- 3Head of Digital / Chief Digital Officer
- 4Marketing Manager
- 5Partnerships / Outreach Director
Client Results
- 1Increased engagement with Earth-related content across multiple media formats (news, images, videos)
- 2Access to a large, centralized knowledge base via Earthpedia (2M+ entries)
- 3Enhanced citizen science and learning through EarthSnap identification
- 4Support for environmental awareness and action through the Take Action resources
Competitive Advantages
- 1One-stop platform for Earth news, images, videos, and knowledge
- 2Large, continuously updated encyclopedia (Earthpedia) with millions of entries
- 3Interactive EarthSnap tool for real-time species identification
- 4Integrated Take Action resources and partnerships with environmental organizations
Key Benefits
Additional Product Information
Product Description
A media and knowledge platform offering Earth news, images, and videos, a large encyclopedia (Earthpedia), and interactive tools (EarthSnap) plus action-oriented resources.
Target Market
General public, students, educators, researchers, and environmental enthusiasts seeking comprehensive Earth content and engagement tools.
Unique Value Proposition
Earth.com uniquely combines multi-format Earth content (news, images, videos) with a massive encyclopedia and an interactive species identifier, all in one accessible platform.
Technical Requirements
Not specified in content; EarthSnap implies use of a camera-enabled device; general access implied via internet
Pricing Model
Not specified
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